How to Create a Lead Generation Minisite in 3 Steps – Tips & Tools

Do you have a long list of domains that you’ve been meaning to build websites for but just haven’t gotten around to it?

Who wouldn’t want it, right?

At least one or two of those could benefit from the following suggestion: Create a website that attracts potential customers.

Due to the fact that I have experience in SEO, most of the time, I would recommend that you keep everything on your primary website. Avoid watering down the brand.

Despite this, there are a number of compelling reasons why you should consider establishing a unique minisite for your business. These reasons are as follows:

• For the purpose of building your personal brand. Okay, so I have my company and my primary website up and running, but what do I do with the myname.com domains that I legitimately registered to ensure that no one else would use them? Should I just leave it as it is for now? It’s impossible for me to keep up with another website! When this occurs, a website that is formatted as a “portfolio” on a single page makes perfect sense.

• When you need to take an additional position in search engine results pages This makes perfect sense for search results that are brand-driven. When users search for your name in connection with another phrase, Google will typically provide you one spot, and at most two slots, but obviously, you would like to control more of those search engine result pages. Let’s imagine individuals are looking for something like [your name coupons]. There are going to be a lot of third-party sites (affiliate sites) that might potentially turn away those clients by displaying your competitors or showing advertisements. If you were to acquire a different domain, such as your-name-coupons. Online, and compile a list of your most recent promotional offers, you would have a greater degree of control over the results of that search.

• When you are in the process of beginning an entirely new endeavor. I am a search engine optimization specialist who has unexpectedly resolved to write a book about motherhood. It is a good idea for me to register a domain (which would match the title of my book) in order to begin collecting leads for my future book in a manner that is separate and distinct from my primary company.

In each of the situations described above, it will not be difficult at all to rank those websites and generate some organic visibility. When it comes to questions regarding your own brand or brand-driven queries, all you need to do is establish a minisite and link to it from your primary site.

Having said that, although it is definitely a good idea to concentrate all of your links and brand exposure on your primary website, there are still many circumstances in which you will require a separate company. On top of that, it is likely that you are busy and cannot devote a significant amount of time to your new website; therefore, let’s make things as simple as possible.

Here is how to build up a barebones website for generating leads:

1. Opt for a Website Address

This stage is becoming increasingly challenging as it is becoming quite difficult to locate a free.com name that does not consist entirely of dashes. I’m happy to report some wonderful news to you:

In addition to domains ending in.com, there are many other possibilities available, all of which are just as useful.

There is a handy application that can guide you in selecting an excellent domain name and even offer assistance with branding.

This time-saving gadget is known as Namify (Open Link in a new window), and its name says it all: it saves a lot of time! You can find a cool name that is brandable in a matter of minutes with the tool. It differs from previous domain name generators in that it places an emphasis on short names that evoke connotations with specific niches and are simple to recall. You are going to adore those suggestions.

In addition to this, Namify will create a visual brand identity (logo and color scheme) for your company that you can start using right away:

2. Set up Your Site

When dealing with a secondary asset, which is not your primary site, the setup process should ideally be as straightforward as possible. Keeping this in mind, I strongly recommend utilizing WordPress, a content management system that makes it very simple to set up a website.

The following is a comprehensive and user-friendly tutorial on how to create a website using WordPress (Open Link in new window). Simply following the instructions is all that is required. And here is a vast collection of one-page WordPress themes (Open Link in new window) that are easy to change to match your chosen color scheme, logo, or primary brand. These themes are both free and paid.

After the fundamental configuration has been completed, it is time to begin developing your content. You can make things simpler for yourself by using Text Optimizer (Open Link in new window) for your primary search query. This program will, in essence, compose content for you to use.

Text Optimizer is what I use to lay out the fundamental structure of my website, including the subheadings, introduction, and primary topics that will be discussed. After that, I sit down and compose my text. My experience using this as a means of increasing my writing productivity has been unparalleled.

Text Optimizer is also an intent optimization tool, which ensures that your copy satisfies the expectations of your site visitors and, as a result, increases the number of conversions. Given that this website will be centered on the collection of leads, using Text Optimizer is a fantastic idea because it is also an intent optimization tool.

3. Establish a Funnel for the Generation of Leads

In conclusion, one of the things you will be concentrating on is establishing a straightforward lead generation funnel. Here, it goes without saying that you will need to keep experimenting with the phrasing and positioning of your call to action (CTA), but I have a few suggestions for you to get you started:

3.1 Create your potential customer inquiry forms.

In today’s world, you don’t need any kind of technological expertise to set up a form that generates leads. You can design a form to collect leads from people who visit your website by using one of the online form builders that are described in the following paragraphs.

Don’t be scared to add some gaming elements and make your web forms for lead generation more engaging.

3.2 Implement supplementary engagement triggers

It doesn’t matter how fantastic your web forms are going to be; the majority of the people who visit your website can be hesitant to give you their email address. It’s possible that some individuals are pressed for time, while others might be wary of your company’s reputation.

Regardless of the motivation, it is possible that these individuals will be open to converting at a later time. Consequently, coming up with additional engagement triggers is helpful: • Install the Facebook pixel so that you may communicate with those visitors via Facebook advertisements.

• If you want those people to talk to you but don’t want them to share their personal information, you can try employing a smart chatbot or feedback widgets. It’s possible that this will sway their decision to continue your conversion funnel at a later time.

• Engage more of your site’s users by implementing conversion optimization strategies that drive more traffic to your site. It is important to keep in mind that certain strategies for improving conversion optimization can also enhance your rankings; therefore, the effort will be well worth it.

3.3 Conduct frequent A/B tests

I want to emphasize once more that this is going to be an ongoing process: There is no such thing as “good enough” when it comes to the generation of leads. You must regularly alter your forms and try out new engagement triggers. Also, you must experiment with different triggers.

It is usually a good idea to do A/B testing to determine which of two strategies works better for you in this situation. A large number of marketers I know avoid A/B testing because they believe it requires too much technical knowledge. Finteza is a web analytics solution that makes A/B testing simple and accessible to users of all experience levels.

Conclusion

If you’ve been contemplating for some time now establishing a minisite in order to reclaim some of your older but unused domains, then I hope that this article can finally get you off the ground and running. I did all in my power to make the instructions straightforward and simple to carry out.

Every little bit helps when it comes to the generation of leads, and who knows, maybe this website may drive some really amazing leads.