Why 2023 Is the Best Time to Begin Your Digital Marketing Career
Digital marketers naturally have attributes such as resiliency, flexibility, and the ability to think creatively even while under intense time constraints. And since these also happen to be the components of success in times of uncertainty, this is the reason why the need for people who are passionate about this field has never been stronger than it is now.
You will find out why now is the ideal moment to launch a career in digital marketing if you continue reading this article (even as a complete beginner).
Why Should You Start Using Digital Marketing Right Now?
Over the course of the past decade, digital marketing has seen a dramatic transformation, and this evolution will likely continue with each new version of our preferred platforms and analysis tools. But despite the fact that the landscape of digital marketing may shift in the years to come, one thing is certain: its expansion will go apace.
This is due to a variety of variables, but one of the primary reasons is the significant number of new enterprises that are being established on a daily basis. According to the estimates provided by the United States Census Bureau, between two and four million new business registrations are submitted year on average.
However, as you can see from the figure that is displayed above, this average has significantly risen ever since the beginning of the pandemic. In point of fact, the United States saw an all-time high of 5.4 million applications for new businesses in the year 2021, which represented a 53% year-over-year rise from 2019.
This equates to millions of new companies that are currently in need of assistance in establishing and expanding their online presence.
And knowing this, it shouldn’t come as much of a surprise that interest in this particular line of work has been on the rise as well.
Digital Marketing Is An In-Demand Skillset
As a result, we are aware that there has been a rise in interest in acquiring these abilities. What about the need expressed by businesses, though?
According to research provided by Deloitte, the number of marketing jobs has increased by 12.2% over the course of the previous year. Companies who were questioned by Deloitte predicted an additional 10.5% rise in marketing hires over the course of the next year.
Not to mention the fact that LinkedIn found ‘Digital Marketing Specialist’ to be the job title with the highest volume of postings on their platform as the one most in-demand by employers.
However, these jobs do not appear to be the same as they did in the past.
A study that was conducted by Upwork came to the conclusion that there will be 36.2 million workers in the United States who are completely remote by the year 2025. When compared to the rates before the pandemic, this is an increase of 87%.
This indicates that not only is there a rise in demand for individuals to work in digital marketing, but also that companies are much more open to people working for them in whatever manner best fits them. In other words, there is an increase in demand for people to work in digital marketing.
We are not (necessarily) constrained by the 9 to 5 workday, full-time working relationships, or even being in the same geographic place as our employers. All of these restrictions have been lifted. We are free to work whenever we want, however we want, and from any location we choose.
Now that we are aware that there is need and that there is some degree of freedom, let’s go on to discussing what it truly means to be a beginning in the field of digital marketing.
The world of digital marketing is remarkably accessible to novices.
You will find that some of the most brilliant digital marketers have no professional degrees in the field of marketing at all. However, what they do have is a set of abilities, a passion, and practical experience that they have built up through persistence and a desire to work their way up from the bottom.
Because of this, people looking for talent in this arena do not place nearly as much significance on having decades of experience or years of formal training on your CV. This is in contrast to many other fields, where people looking for talent place a considerably higher value on these factors.
Even though digital marketing has only been around for a relatively short period of time, many educational institutions still do not provide hands-on training for students interested in the field. Because the field of marketing is undergoing such rapid change, by the time you have completed your four-year degree in the topic, you will need to start from the very beginning to catch up with all the new developments.
Instead, businesses are showing a significant amount of interest in having candidates with well-rounded soft skills. If you are able to lead and inspire others while also being willing to work effectively as part of a team, be both creative and analytical in your approach to your work, have general knowledge of the field but be a specialist in a few key subjects, and have a commitment to lifelong learning, then this could be the right career path for you. Other qualifications include:
• Be willing to take chances and believe in yourself
• View failures as valuable educational experiences
• Approach each new challenge with an open mind and a lack of preconceptions
And because there are so many incredible courses on digital marketing that can be completed at the student’s own pace, expanding one’s knowledge in the more technical aspects of the field is now simpler than it has ever been.
Competencies Necessary for Your Future as a Successful Digital Marketer
We have already gone over a few of the more intangible abilities and characteristics that can help someone become an outstanding digital marketer. However, it goes without saying that having strong technical abilities is also essential to your success in digital marketing.
You’ll see in the image below that the most in-demand skills in the field of marketing on LinkedIn include social media marketing, paid search, social media, search engine marketing, and marketing in general. These are the abilities that are most in-demand right now.
In addition to the aforementioned, it is possible that your job as a digital marketer will require you to have a fundamental understanding of the following topics as well:
• Influencer marketing
• Copywriting
• Data analysis
• Video marketing
•… and even more.
The most important thing to remember is not to put too much pressure on yourself by striving to become an expert in all of these different fields, since no one will expect this of you. The most important things you can bring to your digital marketing profession are a good mental outlook, enthusiasm for the work you do, and a willingness to improve your knowledge and abilities in areas where you feel less competent as you progress.
And if you ask seasoned digital marketers how their career route has looked up to this point, they will probably reply it’s been like a Jackson Pollock painting. This response is likely to come if you ask them what their job path has been like up to this point. People who aren’t familiar with the industry probably won’t understand it, but for those who are, it’s a magnificent masterpiece that represents the coming together and development of a wide range of abilities through time.
Therefore, if you are interested in embarking on a career that is risky, adaptable, interesting, and always undergoing change, digital marketing can be the perfect choice for you.
