10 Actionable Tips for SEO Optimized Blog Posts
SEO for blog posts is absolutely necessary if you want your site to be successful in the long run.
It is essential that you optimize each of your blog entries for search engines utilizing strategies that have been tried and tested, regardless of whether you are blogging for money, traffic, or just working on your company’s blog.
You will be able to develop fantastic blog posts with the assistance of search engine optimization, content that readers and search engines alike will like.
After you’ve mastered the proper way to carry out this task, everything else will seem much simpler.
Here are some suggestions to keep in mind if you want to optimize your blog posts and keep getting the same positive results time and time again.
1. Before you write a new blog post, give some thought to search engine optimization.
2. Define your blog post goals
3. Carry out study on a few Keywords
4. Get a grasp on the user’s intended purpose
5. Analyze Google SERPS
6. Compose the material for the blog post. 7. Ensure that your blog post is optimized. 8. Publish and promote your blog article.
9. Take measurements and do an analysis of the results
10. Start Over and Do It Again
First and foremost, you should consider search engine optimization before publishing any new blog posts.
When people complete creating their blogs, they just start thinking about search engine optimization (SEO), which is one of the most prevalent reasons why so many bloggers fail.
Your decisions on what to write about and how to promote your work will be guided by search engine optimization (SEO).
The first thing you need to take away from this is that you can’t just start writing and publishing content on your blog whenever the need strikes you; rather, you need to adhere to a more structured process, such as the one that is detailed below.
Tip 2: Outline the purposes of your blog posts.
Every single piece of material that you upload to your website has to be geared toward accomplishing some distinct objective of yours.
Take a look at the following instances taken from real life:
Blogging for money
There are a lot of people that make money off of their blogs. Bloggers are responsible for the upkeep of blogs that contain a great deal of material, and they make their living through direct advertising, affiliate marketing, or AdSense.
It is a model that is successful, and within this paradigm, blog articles play a very significant function.
In this instance, the purpose of a new post would be one of the following, or more than one of these:
• Have a greater amount of information that is relevant indexed by search engines
• Review a product or service and make affiliate sales by writing a review • Promote your existing posts by adding links to them from other parts of your site
• Maintain communication with your subscribers and jog their memories regarding your company’s existence.
• Concentrate on a certain keyword for which you are not currently ranked.
• Include the newly published article in your social media marketing efforts.
• Make use of the new post as a means to attract the attention of other bloggers and potentially obtain new backlinks.
• Illustrate the depth of your knowledge on the subject at hand.
Writing blog posts for an online storefront
E-commerce websites are often improved by the addition of a blog that is updated often.
Blogging may assist you in increasing sales in a number of different ways, and as you may have suspected, this is also connected to the purpose of the blog post that you are writing.
Therefore, what are the goals of blogging for websites that sell goods online?
• Aim to achieve a high ranking for product-related long-tail keywords
• Inform consumers about the applications of your goods or services and the advantages they offer.
• Demonstrate to prospective clients that your website is updated on a regular basis (doing so sends an indirect signal of trust);
• Drive traffic to your website by promoting your blog post on social media;
• Include a greater number of persons on your email list.
• Work on improving where you stand on Google.
All of the reasons that were discussed in the part under “blogging for money” are, of course, applicable to the topic of “eCommerce blogging” as well.
Writing blog posts for an organization’s website
A weblog component is an essential component of any website, and this principle applies equally to business websites.
A blog can benefit you:
• Disseminate information on the company;
• Present members of the company to the general public;
• Disseminate details regarding the company and the products and services it offers
• Communicate the plan as well as the vision.
The uses listed above are not exhaustive by any means; nonetheless, they do account for the vast majority of possible applications of blogging.
Establish attainable objectives for your blog posts.
Before moving on to the next phase, you need to be sure that you have a clear understanding of how to evaluate whether or not your blog post goals have been successful.
For instance, if your objective was to educate clients about the new deals you are offering, you will need to select the appropriate metrics (number of website visits, number of social shares, number of sales, etc.) to achieve this objective.
You can create measurable goals for your blogs and monitor their progress with the assistance of Google Analytics, SEMrush, or any other tool that you employ.
Research your target keywords (this is Tip 3).
Now that you have decided what you want your blog post to do and how you will evaluate how well it does that, it is time to get your hands dirty and conduct some research on keywords.
Doing research on keywords will assist you:
• Determine which keywords you should focus on.
• Think of a catchy title for the post.
• Optimize your article for search engines (on-page SEO);
• Determine the user intent;
• Produce content that is optimized for search engines.
Now that we’ve gone over those five issues, let’s look at how keyword research can help you answer those questions.
A Working Example, Step by Step
Imagine that you run a blog on search engine optimization (like the one you are reading right now) and that you want to conduct keyword research in order to choose the topic of your next blog article.
The following are the steps that need to be followed:
1. Give some thought to the objectives of your new post and the broad subject matter.
The purpose of this new post is to increase the amount of traffic that comes from Google for keywords that are connected to search engine optimization (SEO) and to promote the SEO Training Courses that I offer.
Searching Google with your general terms is step number two.
If you go to Google and type “SEO” into the search bar, in addition to the standard search results and advertisements, you will also find a section labeled “People Also Ask” and “Related Searches.”
At this point, what you need to do is search through those parts for words and phrases that correspond to the objective of your post.
Since you want to produce a blog post and reach people who are just getting started with SEO, the word “SEO tutorial” seems to be a suitable fit for what you want to do.
Apply that search term to the database once more.
You should not only look at the “People Also Ask” and “Related Searches” sections, but you should also look at the actual search results, and in particular the titles that are being utilized. This is because your search is now more specialized.
My objective is to think of two or three phrases that are associated with the term “SEO tutorial.” The following items have been chosen by me:
““SEO tutorial for beginners,” “SEO tutorial step by step,” and “Do it yourself SEO tutorials” are some of the common titles for these kind of resources.
Every one of these search phrases is really pertinent to the purpose of my writing.
Check the search volume for those keywords before you move on to the next step of writing the title for your blog post. This will ensure that there are individuals using Google to look for those specific terms.
You can accomplish this goal by utilizing any tool that is able to provide you with the typical monthly search volume for a specific keyword or set of keywords.
The component of SEMRUSH known as SEO Keyword Magic is one that I frequently make use of.
As can be seen in the table below, there is a respectable search volume for the phrases mentioned above, as well as a large number of permutations, including long-tail keywords; this is an encouraging sign that the appropriate option was selected.
#3: Create a title for your blog post.
The creation of the post’s title is the next step in the process. The following are some qualities that should be present in a good SEO title:
• It accurately represents the post’s content
• It contains your target keywords and variations
• It is close to 60 characters, which ensures that it will be displayed in Google’s search results without breaks.
• It is engaging for the users, which increases the likelihood that they will click on it.
• It is exclusive to your website only.
In light of the information presented above, I decided to give this article the title “The Ultimate DIY SEO Tutorial (Step by Step) For Beginners.”
It has fewer than sixty characters, it contains versions of the keywords that I want to rank for, and it appropriately represents the substance of the post.
In addition, the words “Ultimate” and “Step by Step” provide prospective visitors a very clear indicator that they may anticipate reading a lengthy piece that is organized in a step-by-step fashion.
Tip 4: Determine what the user’s goals are.
The second thing you need to do is begin to consider the actual content of your post, also known as what you’re going to write about.
To accomplish this goal with any degree of success, you must first grasp the concept of ‘user intent,’ and then investigate the kinds of material that Google values the most (as we will see in Step 5 below).
In the past, search engine optimization (SEO) meant stuffing web pages with keywords and synonyms and generating links, but these tactics are no longer considered to be effective.
Your content needs to fulfill the ‘user intent’ in order for it to be considered “eligible” to appear on the first few pages of Google search results.
In other words, it ought to be something that people who search Google are interested in reading, in addition to being useful.
For instance, what is it that a person who searches for “SEO Tutorial” is seeking for exactly?
• A detailed guide on how to perform SEO?
• A post that will instruct them on SEO?
• A do-it-yourself approach to learning SEO?
In the case that we’re looking at, it’s all of the above.
One could argue that the user goal in the preceding case was too clear; thus, let’s look at an additional example that presents more of a challenge.
An individual visits Google and enters the following search query: “How to lose 10 pounds in 2 weeks.” What are they planning to do?
Should they read up on the idea behind dieting and leading a healthy lifestyle? No. Their goal is to acquire step-by-step directions, complete with specific numbers and mathematical formulas, on how to successfully shed 10 pounds in a span of two weeks.
Those who are knowledgeable about fitness are aware that this is quite unlikely, but the user’s intention while searching for that term is to obtain the essential steps even though it is not possible to truly drop 10 pounds in just 2 weeks.
If you want your article to appear on the top page of results for that search term, you will need to do your best to provide in-depth responses to the questions asked by users who have performed that search.
Tip 5: Analyze Google SERPS
Searching Google for your keywords is the most efficient and effective technique to find out what kind of material meets the user purpose and how long your blog articles should be. This will also tell you how long you should make them.
Launch Google and type ‘SEO Tutorial’ into the search bar. Examine the following by following each of the links on the first page and clicking on it:
• The format of the content (is it going to be text, video, slideshows, or pictures?)
• The height of the posts
• The composition of the post’s framework
What you will find is that they share many characteristics, including the ones listed below:
• Primarily composed of text, with a smattering of photos and videos
• Very long posts (some go over 10K words)
• In terms of context, they cover all areas of SEO, from domain registration to website promotion.
• All entries contain a table of contents to make navigating easier.
• Because of this, when you conduct this quick and easy method of assessing your competition, you will know what kind of content to supply, how long to make your content, and you will also have a very clear understanding of what kind of content Google wants for the particular keywords.
Tip No. 6: Write the substance of the blog article.
Completing the steps outlined above shouldn’t take more than half an hour of your time. After you have completed this process a few times, you will find that it is incredibly simple to put into action.
The majority of your time will be spent on the process of developing the content for the posts.
Other considerations to keep in mind while creating the substance of your post are as follows:
• To divide your material into subsections, use headings with the H2 tag.
• Improve the readability of your work by utilizing a variety of formatting styles (bold, italics, etc.).
• Make use of brief paragraphs (2-3 lines max)
• You should support the thoughts and writing you produce with research facts and statistics.
• Provide users with links to other posts, both internal and external, that provide further information regarding the topic at hand.
• Double check all of your work for correct spelling and grammar, and make sure that everything makes sense.
Optimize the blog article you are working on (Tip 7).
It is always a good idea to revise your work before you hit the publish button, even if you are an experienced blogger who has authored posts in the past that were optimized for search engine optimization (SEO).
Here are some things to think about:
URLs That Are Friendly to SEO: When you publish your post, WordPress will automatically generate a slug for the post. This slug will take into consideration the post title and will separate each word with a dash (-).
Although this is a solid starting point, you may make further improvements to your URL by deleting any of the terms that Google does not find particularly relevant.
For instance, the title of my post was originally “The Ultimate DIY SEO Tutorial (Step by Step) For Beginners,” but I updated it so that the permalink URL reads “diy-seo-tutorial-for-beginners,” which is more search engine friendly.
In addition to ensuring that each of your blog posts has a distinctive title, you are also required to supply Google with a Meta description of each of your posts.
The description needs to have the following characteristics:
• It needs to be close to 155 characters long;
• It needs to be original (don’t use the same description on more than one page/post);
• It needs to include your target keywords and variations, but you shouldn’t stuff it with keywords.
Put up and promote your blog post, which is the eighth piece of advice.
You have finally managed to push the “publish” button after long, arduous hours of labor on the project. Congratulations!
Congratulations, but this is not the final chapter in the story.
It is now time to start giving some thought to how to promote blog posts.
Even if the purpose of your article was to connect with your subscribers or customers, it is still a good business practice to make an effort to get your post seen by as many people as possible.
When I say “push,” I mean to bring it to the attention of the greatest number of people feasible.
To be more specific, the following is a list of activities you are able to perform after the publication of a new blog post:
• Create a schedule so that the post can be shared several times on the social media accounts associated with your company.
• You should distribute the article across all of your own social media networks.
• Add a couple of links to the new post from older posts on your website that point to the new post • Use paid advertisements on Facebook to promote your post to a specific audience on Facebook • Add a couple of links to the new post from older posts on your website Increasing the frequency with which you apply this strategy is one of the best ways to expand the reach of your Facebook organic posts.
• Notify your email subscribers of the new content you’ve published.
Try reaching out to individuals by email. Look for people in groups on Twitter, Linkedin, and Facebook that discuss the things you’re interested in, and let them know about your new post.
• Visit Quora and search for questions that are connected to the themes that you cover on your blog. When appropriate, mention your site.
• Contribute to other websites that are relevant to your own and include a link to your blog.
There are unquestionably a great number of additional things you may perform to raise awareness of your site. Even though this is a highly time-consuming activity, if you don’t do it, very few people will get the opportunity to read your great piece of material, and your blog post will not be successful in accomplishing what it set out to do.
9. Measure and assess the outcomes of your efforts.
In Step 2, in addition to determining what the post-goal would be, we also chose how we will measure the performance of the new blog and determine whether or not it has been successful.
Examining the measurements and analyzing the outcomes is the next step to take once Step 8 has been finished.
If you have Google Analytics set up correctly (with goal tracking), you will be able to see the following information:
• How many people visited your new blog post?
• How much time they spent on the page
• From what channels (organic, email, direct, social) do you get traffic?
• How many leads (or sales) were generated because of the post?
• How much money you earn from AdSense or Advertising (if you are monetizing your blog through ads) • How many people signed up for your newsletter
• How much money you earn from
In addition to the aforementioned, following the aforementioned time period, you will also be able to examine the ranking position of your blog post for a variety of keywords. In order to accomplish this, you will need a tracking tool.
Rinse and repeat 10 times for best results.
What will get you results is maintaining a regular publication schedule of content of a high quality over an extended period of time. Once you have mastered this method, traffic will pour in 24/7, and it will be easier to achieve the goals you have set for your blog posts. Although it is a lot of work, don’t forget this benefit.
Have a look at the graph below, which illustrates the relationship between the number of posts that are published and the amount of traffic that is received, if you are curious about what I mean when I refer to consistency and how long it will take you to get to that position.
Take note of the way in which traffic grows as you publish more content, as well as the time at which it begins to dramatically climb, which occurs when you have approximately 400 pieces published.
Keep in mind that blogging and SEO are both ongoing processes that require continuous learning.
It is hard to do everything right all of the time when running a successful blog because there are so many different elements that need to be taken care of.
It’s natural to forget some of the best practices or make a mistake now and then, but it’s very vital that you learn from your mistakes and use that knowledge to improve the quality of your next blog article.
