The Next Big Digital Marketing Trends in 2023
Keeping up with the latest trends in digital marketing can be difficult because the industry moves at such a breakneck pace. In addition, a good digital marketing plan or campaign is comprised of numerous moving elements, making it extremely difficult to keep up with each and every facet of the endeavor.
As a result of the Covid-19 pandemic, consumers turned to the internet for research, reviews, and purchases, which caused B2B and B2C businesses across all industries to behave differently. This shift has a significant influence on the digital marketing industry as a whole, as well as the functions that digital marketers do. The reopening of societies, however, coincided with drops in web traffic and online sales just as marketing teams were shifting their focus to satisfy the need generated by virtual platforms.
In order to assist digital marketers and business executives in navigating this new terrain, we conducted audio interviews with prominent industry experts to identify major trends for the year 2023. This in-depth analysis of six important fields will assist you in comprehending improvements that are on the horizon, allowing you to incorporate those developments into your digital marketing endeavors more effectively.
1. THE CURRENT TRENDS IN SOCIAL MEDIA IN 2022
TikTok will continue to expand, and companies should take the platform seriously.
If you aren’t already using it, TikTok is a social media site that you should think about utilizing if you hear the term “social media.” TikTok has quickly become one of the most popular video-sharing apps, reaching 1 billion users and continuing to grow.
TikTok has massive engagement (people in the United States spend up to 850 hours per month on the platform), and it gives both individuals and brands the potential for their videos to go viral, which is a significant accomplishment in the world of social media.
TikTok is a network that will be important for marketers to take seriously in 2022, according to Alison Battisby, a social media consultant at Avocado Social. “Over the course of the past year, TikTok has experienced nothing short of incredible development. Because so many of TikTok’s features are starting to leak into Facebook products, Facebook is most likely becoming concerned about the situation.
TikTok was the highest-earning app that wasn’t a game in 2021, with more than $110 million spent on it by users, making it the revenue leader for the platform. This merely demonstrates the profit-making potential of the app for advertisers that are interested in increasing sales among younger consumers.
TikTok’s meteoric rise can also be attributed in part to its legion of influential users, many of whom have made a fortune off of lucrative sponsorship deals. According to Battisby, companies are finally starting to take note of the influencer marketing that occurs on the site.
“For a while, people kind of rolled their eyes when they heard about TikTok, as if to say, ‘Isn’t that only for the kids?’ We now see a lot of influencers such as Gordon Ramsay and elderly celebs, even Rod Stewart is on TikTok and is doing extremely well on the platform. TikTok is proving to be more effective for brands in terms of audience reach than social media platforms such as Instagram and Facebook.
There will be no more friction in social commerce.
Using social media to locate a product or service has never been simpler than it is now. During the pandemic, marketers raced to social media platforms such as Instagram, YouTube, and TikTok in order to provide clients with alternative shopping options in the form of online stores.
According to a study conducted by Accenture, social shopping, also known as social commerce, is projected to reach a total of $1.2 trillion globally by the year 2025. This represents a growth rate that is three times faster than that of traditional forms of online commerce.
The social buying experience is expected to undergo significant change by the year 2022 as platforms work behind the scenes to enable customers to make payments without leaving social media apps, hence creating a seamless experience for customers. It is projected that Generation Z and Millennials will account for 62 percent of worldwide social ecommerce sales by the year 2025. This indicates that these generations will be the largest consumers.
According to Battisby, “TikTok has collaborated with Shopify, and Instagram is making tremendous advancements with their purchasing area within the app; therefore, I believe social shopping is just going to become incredibly huge this year.” “YouTube is also looking into improving their shoppable tags within videos, and shopping is available on Pinterest,” she said.
The most effective way for firms to drive interaction is for them to invest time and effort into the presentation of their store windows on Instagram. It is no longer sufficient for businesses to rely on a single excellent image; instead, they need to have many photographs per product and include product descriptions that are rich in keywords. In addition, video is essential because the popularity of the medium is skyrocketing across all demographics, as evidenced by the development of TikTok and the recent change made by Instagram.
The Advertising on YouTube Is Going to Explode
“In 2022, YouTube is going to experience an explosion in terms of investment from various forms of advertising. According to Brendan Almack, Managing Director of Wolfgang Digital, “I feel like it’s a sleeping giant, but I think that the move away from linear TV, fragmentation with subscriptions, and streaming services all mean that more advertising spend is going to move to YouTube.” “I think that the move away from linear TV, fragmentation with subscriptions, and streaming services all mean that more advertising spend is going to move to YouTube.”
The global income of YouTube, as reported by its parent firm Alphabet, increased to about $29 billion in the previous year, representing an increase of approximately 46 percent from 2020. This level of revenue places the social media platform on par with Netflix and is the result of the rise in more traditional TV advertisers on the channel, as well as brand advertising, direct response ads, and other forms of advertising. Direct response ads are advertisements that are designed to elicit a specific response from the user.
The potential for expansion, also known as the available room for expansion, is enormous. It is still ridiculously affordable for CPVs, and the major manufacturers either aren’t competing in this market or aren’t doing a very good job of it. According to Almack, this indicates that everyone has the potential to gain a competitive advantage by implementing a savvy advertising plan on YouTube.
2. DIGITAL MARKETING JOB TRENDS IN 2022
Marketers Need to Upskill in Digital
The need for digital expertise is significant across industries as a result of the increased competition among organizations to successfully engage, advertise, and convert customers online.
According to the findings of our most recent whitepaper, titled “Perpetual Evolution,” which was produced in collaboration with The Economist Group, the most significant challenge that the digital marketing industry is currently facing is securing talent with the appropriate skill set, while the lack of training to upskill marketers ranks as the seventh most significant challenge.
According to Alison Battisby, who works as a social media consultant at Avocado Social, “there is a tremendous digital skills gap in the sense that every brand out there is really wanting to expand their competence in digital marketing.” However, a lot of people are having trouble finding someone with the necessary talent. Increasing employees’ levels of expertise is one of the priorities that organizations have set for themselves for this year.
This demand is excellent news for marketers, but it presents a dilemma for many people working in the business who do not have sufficient digital knowledge or experience in digital marketing. In light of this, which talents related to digital marketing will be in demand in 2022?
It is essential to align the knowledge you already possess with the abilities that are in demand in the workforce if you want to develop your career and acquire new skills. Skills in digital marketing and social media marketing were found to be in particularly high demand, according to a survey of LinkedIn’s job posts. In point of fact, five out of the ten top marketing positions listed below are related in some way to digital or traditional media.
The rise of the “gig economy” in the digital realm
Over the course of the last decade, a significant number of employees have made the decision to structure their professional lives according to the ‘gig’ economy, which offers greater flexibility. People are now able to work in non-traditional ways thanks to the proliferation of internet businesses and apps like Airbnb and Deliveroo, which came into existence in recent years and have since seen rapid growth.
Even before the epidemic began, there was a noticeable increase in the number of people working gig jobs. According to the findings of the survey titled “The State of Independence in America,” there are over 40 million people working as gig workers across the United States. According to the findings of this analysis, this trend is expected to continue to accelerate, with more than half of all American employees being independent by the year 2024.
People are expressing a stronger desire to return to work on their own terms, which has led to a larger sense of agency in the workplace. According to Mischa McInerney, Director of Marketing at the Digital Marketing Institute, “There is consequently less reliance on corporate America as a result of people having their own sources of income and a sense of agency” (DMI).
In a gig economy, those with marketing abilities that are in demand can find opportunities to work freelance. Because becoming a digital nomad enables workers in the creative or digital marketing industries to choose their own working hours and provides greater freedom, an increasing number of these individuals are opting to pursue careers in this field. In addition to this, the majority of digital nomads report earning more money than they did in their previous roles.
The competition for talented individuals in digital marketing is fierce.
It should come as no surprise that businesses all over the world are having trouble finding and keeping talented employees given the rising demand for digital specialists and the expansion of the so-called “gig economy.”
rla Stack, who is the director of human resources at DMI, is of the opinion that businesses need to be proactive in the hiring and retention of employees. “If we don’t act quickly and don’t meet with prospects tomorrow, we’re going to lose them to other employers because they’re moving swiftly as well,” said the hiring manager. “They’re moving quickly, so we have to move quickly too.”
The year 2022 is going to be a significant obstacle for businesses. It is anticipated that up to sixty percent of currently employed people in the UK may think about switching occupations in the coming year. When candidates are considering roles, they are not only considering pay and benefits but also other factors. It is also about the job options that are available, as well as what firms are doing to help their employees develop professionally.
Stack is of the opinion that examining one’s “Employer Value Proposition” is the key to successfully attracting and keeping talent (EVP). A few years ago, a reward such as unlimited vacation time could have been an appealing bonus, but in today’s world of hybrid and remote work, this perk is lower on the totem pole than it once was. Companies need to refocus their efforts and determine what their workers appreciate most in the modern era.
3. TRENDS IN DIGITAL TECHNOLOGY For the Year 2022
The Metaverse Is Going to Turn Into a Playground for Marketers.
The metaverse has been around for quite some time, but it wasn’t until October 2021, when Facebook’s parent corporation changed its name to Meta, that marketers started paying attention to it as a marketing opportunity.
Mark Zuckerberg, the CEO of Facebook, is quoted as saying that this decision was made because “the metaverse is the next frontier in linking people,” similar to how social networking was when Facebook first began. I would love for people to think of us as a metaverse company in the future, and I want to base both our work and our identity on what it is that we are working towards.
However, what exactly is the metaverse? To put it another way, it’s a network of 3D virtual worlds that individuals may join to via augmented reality (AR) and virtual reality (VR) (VR). Minecraft, Roblox, Pokemon, and Fornite are examples of well-known gaming platforms that already operate in this sector. A significant number of these titles are already well-known to Generation Alpha, the youngest demographic there is overall.
The metaverse is a relatively new digital channel for marketing, but in recent campaigns, we’ve seen brands take use of the immersive quality of this medium to advertise their products. As an illustration, Roblox once had a site called Gucci Garden. At this location, users could try on and purchase virtual Gucci merchandise to adorn their avatars. The purpose of the campaign was to increase the level of brand recognition among younger consumers.
Why, then, should marketers make use of the metaverse as one of the trends in digital marketing that 2023 will bring? Research conducted by eMarketer estimates that by the year 2023, there will be 65 million individuals using virtual reality and 110 million utilizing augmented reality on a monthly basis. That is a significant number of prospective young buyers to have gathered in one location.
Both a detriment and an asset to data privacy, artificial intelligence will play a role.
In recent years, there has been a consistent presence in the news of data breaches, which have put the personal information of numerous individuals in jeopardy. Customers and businesses alike are understandably concerned about the security of their sensitive information in light of the growing prevalence of online activities in our environment.
Search engine algorithms and recommendation engine algorithms are both contributing to the unwitting collection of personal information about individuals as a result of Artificial Intelligence (AI). As AI develops, it will become increasingly capable of invading people’s privacy and collecting sensitive information about them.
A study conducted by Gartner found that by the year 2023, artificial intelligence will be used in forty percent of privacy compliance technologies, and it is anticipated that global spending on privacy will reach eight billion dollars by the year 2022.
“Artificial intelligence has been around for some time, and more and more people are starting to make use of it. However, I believe that the manner in which it interacts with one’s right to privacy is going to be of utmost significance. Ken Fitzpatrick, the Chief Executive Officer of the Data and Marketing Institute (DMI), asks, “How can you obtain data while maintaining within the limitations of privacy legal requirements?”
Nevertheless, there are chances to apply AI in a way that safeguards personal information. Artificial intelligence can be used by businesses as part of their data privacy initiatives to both classify sensitive data and search data in order to find individuals who have requested that their information be forgotten (a specification covered under privacy regulations like GDPR).
NFTs will become more widely utilized by brands (Non-Fungible Tokens)
The blockchain technology has been criticized by a few people here and there. It has been linked with cryptocurrencies such as Bitcoin and Ethereum because to the fact that it is a technology that saves data through the use of peer-to-peer networks. It is now used as the foundation for Non-Fungible Tokens, an additional popular kind of virtual currency (NFTs).
“NFTs are very interesting in their own right. When I first heard about it, my first thought was, “Oh no, not another one,” says Brian Corish, Experience Architect at Accenture Interactive. “What NFTs do is a form of signaling,” said one researcher. Why, for example, would you choose to wear a Rolex watch? You’re kind of giving me the impression that I’m successful or that I’m doing well financially.
But how exactly are NFTs making their way into the marketing industry as a new trend in digital marketing? Brands are increasingly turning to NFTs as a means of linking owners to communities or creating digital badges, both of which are important components of the metaverse.
The National Football League (NFL) presented each fan who attended the 2023 Super Bowl with a National Football Ticket (NFT) that commemorated their tickets and could be kept digitally as a memento of their experience.
Disney, the media behemoth and creator of magic, is actively employing experts in the metaverse in order to integrate the physical world and the digital world more intimately. “Storytelling without boundaries in a Disney metaverse” will be possible as a result of this development. Another illustration of this is how Adidas and Prada have collaborated to develop an art project that invites artists to contribute to a tiled canvas that will eventually be turned into a limited-edition work of art and sold.
You are beginning to understand that I can own this, that I have this one-of-one thing, and that it is a digital asset. As a conclusion, Corish says that you can expect to see premium labels entering the metaverse and offering players the opportunity to adorn their characters in one-of-a-kind clothing.
4. TRENDS IN CUSTOMER EXPERIENCE in the Year 2022
The consumer holds all of the power in this exchange.
In the same way that workers have the impression that they have more options when it comes to pursuing a job, consumers’ behaviors have also shifted as a direct result of the widespread spread of the coronavirus epidemic.
It has given folks the opportunity to take a step back and consider the decisions they’ve made and the things they want. According to the research presented in ‘Connecting the Dots,’ consumers in the United States are shifting their mindsets away from being driven, diligent, and frugal to being more adventurous, bolder, and empowered.
The Director of Marketing of the DMI, Mischa McInerney, is of the opinion that “consumers are preferring to communicate with businesses on their terms.” What exactly does that entail? Instead of marketers focusing on conveying the appropriate message to the right audience at the right time, they will likely shift their focus to providing the “correct answer to the right query at the right time.”
This shift in power can provide businesses with a challenge, but it also presents them with a fantastic opportunity. Before making a purchase, customers increasingly look for evidence of transparency in businesses and want to learn more about the mission statements of the brands they support. Some companies are seeking for ways to connect with consumers’ evolving feelings and senses of purpose.
Consider the ‘A Brand New You’ campaign, which is a video featuring a number of famous people that was produced to market Dubai as a tourist destination. The film, which stars Zac Efron, is about taking some time for yourself to be present and rediscovering who you are. It has more than 6 million views, which indicates that it has struck a chord with users of YouTube.
The Significance of Engaging in Conversations with One’s Clientele
Alongside the shift in power dynamics, customers have an insatiable appetite for information. They are at ease locating the information they seek in an online environment, whether it is through social media, a forum, or chat, and they are looking for solutions to the issues they have. Conversational marketing has become increasingly popular as a means of engaging customers as a result of their desire for answers.
The good news is that if done correctly, conversational marketing can yield enormous returns for both business-to-consumer and business-to-business organizations. What’s the rotten news? You face the danger of alienating and losing clients if you are not on top of your communications, if you are slow to answer, or if you deliver messages that are inconsistent with one another.
The Chief Executive Officer of the DMI, Ken Fitzpatrick, is of the opinion that “clients now demand a response to their enquiry at 2 in the morning.” They won’t wait until three days have passed before asking for a response in triplicate at that point. The provision of a conversational, hassle-free experience for customers is going to acquire an ever-increasing level of significance.
Because of the need for customers to discover information, messaging applications such as WhatsApp have become an excellent channel for businesses to use in order to engage with customers and provide customer support. This also applies to social media networks like Facebook Messenger and Twitter, as well as voice-activated technology like Alexa and platforms like Slack.
Customers are more likely to buy from businesses that are environmentally conscious.
Greenwashing, often known as “green shine,” is when a firm employs marketing and public relations to intentionally mislead consumers into believing that their goods and services are more ecologically friendly than they actually are.
IKEA was one company that received criticism because of this issue. They were called out in 2020 for illegally logging in Ukraine and protected Siberian forests in order to make their furniture, despite the fact that they were promoted as a shining example of sustainability. As a direct consequence of this, the Forest Stewardship Council accused them of engaging in “greenwashing” of the lumber business.
Unfortunately, there are a number of other examples of corporations engaging in greenwashing, and consumers are paying attention to this practice because they place a high value on the origin of their purchases and expect openness from brands, especially in this post-pandemic period.
According to Mischa McInerney, Director of Marketing at the DMI, “Companies have done a lot of greenwashing, and I think they’re being held accountable a little bit more.” “If you had asked me what I thought was going to be the most significant shift in environmental impact a few years ago, I would have replied government legislation. However, I think it’s probably going to be consumer-led,”
5. SEARCH MARKETING TRENDS IN 2023
So long, cookie from a third-party website. Email is an example of first-party data. King
The fact that the third-party cookie would be phased out in 2022 has been common knowledge among marketers for quite some time (now pushed out to 2023). Because of concerns about users’ privacy, Google has made the decision to stop collecting this information. The problem with cookies provided by third parties is that they allowed the tracking of customers’ online actions without providing them with sufficient information about how their data was being used by businesses.
According to the findings of a recent survey conducted by the Pew Research Center, seventy percent of Americans believe the safety of their data to be lower than it was five years ago, and eighty-one percent believe that the potential risks they face as a result of data collection outweigh the benefits.
It is possible that other providers will offer identifying information through the use of PII (Personally Identifiable Information) graphs, but Google is taking an approach that protects user privacy with its API. As a result, advertisers who use Google will need to find alternative ways to identify and target customers. The response is… It is essential for marketers to have an understanding of how to boost revenue with a first-party data approach.
Email marketing, according to Cathal Melinn, who is the director of digital marketing and an eCommerce specialist respectively, is where the answer may be found. “Email addresses are the most sought-after piece of first-party data. According to GDPR, if you have the individual’s authorization to use their email address in a marketing campaign or activity, you have the ability to upload that information onto advertising platforms such as Google, Facebook, Twitter, and LinkedIn as a “de facto cookie.”
Because of this, keeping and expanding your email marketing lists will be extremely important over the next few months. The most important thing you can do to make the most of your first-party data is to develop an email marketing plan that integrates seamlessly with the rest of your marketing efforts.
A helpful hint: even better, there is zero-party data that a consumer provides willingly and proactively through preferences and purchasing intentions. This data does not come from any third parties. Check out the recording of our most recent webinar for further information.
With Google Analytics 4, you’ll have a better understanding of your data.
Google Analytics will release a new version of its platform at the end of the year 2020, according to a recent announcement. The latest version was developed with the intention of assisting marketers in “getting a higher ROI from their long-term marketing by employing machine learning to automatically offer helpful insights and give an understanding of clients across devices and platforms.”
There are five important updates that data experts and marketers should take note of:
• Improved interaction with Google Ads;
• Granular control over data;
• Machine learning that generates intelligent insights and can spot trends
• Data measurement that is centered on the consumer
• An emphasis on confidentiality
“Over the past few months, much of our conversation has centered on Google Analytics 4. “(Now you need to) get it onto your website, get it recording data, and get it understanding the movements of your site while cookies are still around because cookies are going,” stated Cathal Melinn, Digital Marketing Director and eCommerce Specialist. “(Now you need to) get it recording data and get it understanding the movements of your site while cookies are still around because cookies are going.”
Cathal recommends that you create a new ‘Google Analytics 4′ property in addition to your existing properties. This property, which was formerly known as an App + Web property, will help you keep current with upcoming enhancements.
It is imperative that marketers make preparations for responsive search ads.
The elimination of Expanded Text Ads (ETAs) from Google in 2022 is yet another modification that will have an impact on the paid search marketing campaigns you run. According to Google, this shift is to implement automation across all of their advertising products in preparation for businesses to switch to using Responsive Search Ads (RSA).
“Google is going to discontinue showing expanded text advertising in July of 2022, therefore you need to start preparing responsive text advertisements as soon as possible since we need to bring their search history up to date and in the system. According to Cathal Melinn, Digital Marketing Director and eCommerce Specialist, “When July of 2022 rolls around, those text ad formats that were the default in Google Ads will be removed.”
There are a number of actions that businesses that rely on Google AdWords and paid search marketing should take in order to plan for this move to responsive search. These measures are as follows:
• Put your ETAs through their paces in a search response ad format to see what works.
• Investigate the possibility of combining RSAs, broad match keywords, and smart bidding.
• Check the “Recommendations” page of your account to see if it offers any personalized recommendations.
• Attach descriptions or headlines to RSAs
• Variants of the trial advertisement in the RSA format
6. Tendencies in Content Marketing and Search Engine Optimization in 2023
Ranking organic material on Google is becoming increasingly difficult.
Many online marketers believe that the best way to make their material visible to clients is to optimize it for Google search. Securing a placement on the first search engine results page (SERP) on Google, or even better, ranking in the top spot, means that your brand has the potential to be seen by millions of people.
Here is an example of what shows up in a Google search when you type in “digital marketing talents.”
Google has a market share of approximately 92 percent when it comes to search engines; its closest competitor, Bing, only has a 3 percent stake of the market. Due to the fact that there are 3.5 billion searches conducted on Google every single day, the search engine is in a position of unrivaled power when it comes to determining what customers see.
When it comes to ranking organic material that has been optimized for search engine optimization (SEO), Google no longer appears to be playing fair, which has become a dilemma for content marketers.
“I believe that we are losing a significant amount of real estate on Google. There are more advertising, and Google is giving its own products a larger share of the real estate on the search engine results pages. According to Kate Toon, an SEO and Material Expert, “it is growing difficult to rank organic content, and we’re heading towards more branded search.”
However, what exactly is meant by a branded search? Essentially, it refers to any search query that includes the name of your company’s brand or product. When a customer searches for your company by name, it indicates that they are familiar with your brand and that they have a high level of intent. This is one of the many advantages of branded search queries.
Keep in mind that there is a growing trend of customers asking inquiries through Google search, since this is something else you need to keep in mind in relation to organic content. Therefore, content focused on answers is essential, and you should also make sure that your keywords are aligned properly with your content (scroll down for more on that.)
The Core Aspects of a Website Should Not Be Ignored.
In May of 2020, Google made public its Core Web Vitals, a collection of measures that are centered on users and are used to evaluate the ‘health’ of a website from the viewpoint of its customers.
These Core Web Vitals are now ranking signals that play a part in the digital and content marketing that you are doing. If you optimize these, the performance of your website, as well as its usability, will increase. The following three metrics are used to evaluate the user experience:
• Largest Contentful Paint (LCP) – assesses page load performance
• First Input Delay (FID) is a metric that assesses the interactivity of a web page.
• Cumulative Layout Shift (CLS) is a metric that evaluates the visual stability of a web page.
However, Kate Toon, an expert in SEO and content, is of the opinion that many marketers are not paying attention to these new indicators, which is to the harm of the marketers themselves. “I believe that the majority of individuals have not looked at Core Web Vitals and have not gone into their Google search console to evaluate how well they are doing,”
The objective is to obtain higher Core Web Vitals scores, which will become a factor in the ranking of search engine results pages (SERPs), increase usability, and enable faster loading, which is known to convert more visits into sales.
Invest in the Production of Content That Offers Answers
Earlier, we discussed how answer-based content can assist you in improving your organic search results. People are actively searching for the material that you could create with SEO, which is another argument in favor of doing so.
This is evidenced not only by the growth of conversational marketing but also by the expansion of voice searches, which now account for twenty percent of all Google queries. In the end, it comes down to the customers taking a more active role in the process. They have an interest in obtaining knowledge and are shifting toward inquiring in order to obtain it in a more timely manner.
“Google is shifting its focus away from being a search engine and more toward being an answer engine. Therefore, it is crucial to understand your audience, their pain spots, and to address each of their particular inquiries, as SEO and Content Expert Kate Toon explains.
How then can you make use of this shift to answer questions inside the content you create?
1. Return to your buyer personas and examine the challenges they are facing as well as the solutions you are able to offer. Is there a way that this might be turned into a video or blog that attracts people? (You can use this free template if you do not already have buyer personas or if you need to update them.)
2. Make use of tools to locate questions that are commonly asked Search listening tools can give you with a wealth of information regarding the queries that people are asking.
3. Carry out research on your target audience. This can be as simple as sending an email to engaged subscribers or asking for feedback on one of your social media channels.
4. Develop a Frequently Asked Questions (FAQ) Schema: Make use of a code to indicate to search engines that the material is presented in a question-and-answer format in order to raise its ranking relative to that of other content.
5. Generate material that is both high-quality and pertinent. This may seem like a no-brainer, but the information that you generate to answer a query should actually do that. You should not take this as an opportunity to sell something.
The Final Word on B2C and B2B Digital Marketing Trends for 2023
The highlighted resource is entitled “How to Create a High-Performing Digital Marketing Strategy and Proposal,” and it can be found here.
As can be seen, the year 2022 is likely to be an exciting and busy one for those working in marketing.
The insider digital marketing trends that we’ve investigated (and talked about in our most recent podcast) should provide you with insight into the developments and changes that you should incorporate into your digital marketing campaigns in order to ensure that you get the most out of your activities across channels.
There is a significant lot that you can do to increase engagement and revenue, such as delving into the metaverse, reevaluating your YouTube advertising approach, or implementing a content strategy that is centered on questions. Why not get started right away and choose which one of these things you wish to do first?
