5 Crucial Steps to Boost Your WordPress SEO

Why Should You Follow WordPress SEO Tips? Let’s begin with the following: Google is far and away the most successful marketing medium there is.

It is accountable for driving tens of thousands, if not hundreds of thousands, of visits to WordPress blogs all around the world.

The most exciting part?

To achieve a high ranking for your website, you do not need to be an SEO guru or spend years studying the discipline. You don’t even need to grasp the sophisticated lingo or know how to code in order to use this.

In point of fact, when you implement these five simple WordPress SEO tactics that you are about to discover, you will notice an improvement in your rankings in a matter of weeks…

And the majority of them can be completed in little than ten minutes.

Does it sound interesting? Good! Let’s just jump right in, shall we?

Five simple SEO recommendations for WordPress

Before I go into the specifics, I just wanted to give you a high-level summary of everything that we are going to talk about, which is as follows:

1. Make your site load more quickly.

2. Optimize for mobile

3. Get rid of the filler content

4. Check to see that all of your images have alternative text 5. Evaluate the organization of your website and the links within it

Note: This essay operates under the assumption that you are already familiar with the fundamentals of search engine optimization (SEO) and are already employing the most effective SEO strategies, such as keyword research and on-page optimization. If you aren’t already familiar with them, start there!

Let’s get started with your WordPress SEO advice!

1. Optimize the loading time of your WordPress site.

There are several reasons why the speed of a website is so crucial. One of the most common reasons for people to abandon a website is when it takes more than three seconds to load completely.

But Google sees it as a significant factor as well.

In contrast to what most people believe, Google actually penalizes slow websites rather than rewarding those that load quickly. Therefore, increasing the speed of your site can potentially erase the penalty and lead to an improvement in your rankings.

Using a program such as Pingdom, you can determine how quickly your website loads. However, if you already have Google Analytics set up, checking your speed there will give you more precise results.

(If you haven’t already, you should absolutely set it up because it’s incredibly simple and provides you with a lot of great data on your website.)

In Google Analytics, navigate to the Behavior menu, then select Site Speed, and finally select Overview to view your site’s speed.

You will most likely find a large number in this section; try not to stress out. This is not the amount of time it takes for the content that appears above the fold (which is what the majority of your site visitors are interested in), but rather the amount of time it takes for everything on the page, including the backend code, to load completely.

Now, here are two fast strategies that you can do to boost the speed of your WordPress site in less than ten minutes:

1. Download and install one of the most popular caching plugins and configure it.

2. You should compress and reupload any really large image assets that are hosted on your website.

3. Get a better hosting provider (we recommend SiteGround).

Now, if you have a lot of photographs, step two can take a very long time to complete. However, this is one of the best and easiest ways to speed up your website, which will ultimately result in higher search engine ranks.

After you have completed these steps, re-evaluate the speed of your website using Pingdom; you should notice a big improvement. In that case, you might want to consider hiring a developer to assist you with the more complex speed concerns (or try these steps).

2. Ensure that your WordPress site is mobile-friendly.

The number of people using mobile devices to browse the internet has long since passed that of desktop computers. As technology advances, particularly in the realm of mobile devices and voice recognition software, this trend is only expected to grow.

Google is aware of this fact. And they give sites that are optimized for mobile devices higher ranks.

It makes perfect sense, considering that Google’s main objective is to offer the user the very best experience possible. It should come as no surprise that the best experience will be had when a mobile website is viewed on a mobile device.

Therefore, how can you make your site compatible with mobile devices?

Using a WordPress theme that is compatible with mobile devices is the path of least resistance. You can, however, follow this guide to mobile-optimizing your website in place of switching themes if you do not choose to do so.

3. Get rid of or redirect stuff that isn’t necessary.

A page on your website is considered to have thin content if it is less than 300 words long and does not provide the reader with any obvious value.

We have decided to get rid of content that isn’t very substantial because it doesn’t offer any real value. If you consider your website to be a farm, and “SEO juice” from Google to be the water for the farm, then you want to ensure that the water is sent to the appropriate areas.

If you have a lot of pages that are dead weight, it’s like watering plants that have already died. Instead, pull those plants out of the ground and redirect your water supply to the plants that are currently doing well so that they can achieve even greater success.

Instead of attempting to explain how to locate thin material and what to do with it, I will simply direct your attention to this guide written by Lee Wilson and then proceed with my WordPress SEO recommendations.

Important Cautionary Note: If your website is an e-commerce platform, there are going to be a lot of product pages that are under this word count, which might make it difficult to judge whether or not the content is “thin.” So be careful!

4. Check to see that each of your photographs has an alt text caption.

Did you know that picture searches on Google make up 10.1% of all the traffic that Google receives for search queries?

Taking advantage of some of that traffic may be done in an incredibly basic and uncomplicated manner by including alt text with your photographs.

In addition, Google analyzes alt text to assess the subject matter of a website, which means that include it can even assist your search ranks for queries that do not involve images.

You can use a tool such as Screaming Frog to go through your website and locate all of the photos that do not contain alt text. You won’t be able to see all of them with the free edition, but you will see a significant number of them.

5. Take a look at the organization of your site and the links within it.

The navigation of your website is of critical importance to search engine optimization. Because they are linked to from virtually every page on your site, the pages that are included in your navigation receive the maximum ranking authority from Google.

Do you remember the analogy about farming? Providing that crop with additional water by adding internal connections to pages of significance is analogous to doing so. The more connections it has inside itself, the more water it receives.

Maintain a clean navigation, and don’t connect to more than 5–15 of your website’s pages that are considered to be its most vital assets.

If you aren’t sure which pages are your most significant, simply look at your analytics to see which pages get the most traffic and use that information to guide your decision. (Or you could just do a gut check – you already know which pages received the most attention from you.)

A helpful hint: If you want a page to rank higher in search results more quickly, add more internal links that point to that page. For instance, if you recently published a new blog article that you labored over for several hours, you should go back through your previous posts and add links to the new piece.

Conclusion

Even though there are quite a few more speedy WordPress SEO strategies that I could provide you, I’m going to limit myself to just these for the time being. It is far more crucial that you go and put this information into practice right immediately as opposed to spending time reading more content.

Even if the changes that we’ve suggested here won’t have a magical effect, you shouldn’t be astonished if, after a few weeks, Google moves your pages from the second page of results to the first page. Particularly if you have a sizable website with a substantial number of pages and a respectable domain authority.