The Best Digital Marketing Certificate Programs of 2023
Are you looking for the most valuable certificate in digital marketing? The following are the most valuable credentials in digital marketing that you may earn in 2022 to advance your profession.
If you want to learn digital marketing on your own, are certificate programs in digital marketing a viable method to do it? If you hold a marketing certification, does that increase your chances of getting hired or is it a total waste of time?
Because we completed our homework, you can rely on this in-depth analysis to provide you with all of the information you require concerning digital marketing credentials.
To get things started, we’ll go through some of the top digital marketing credentials you can work toward in 2022. You will be provided with information regarding the fees associated with each certification, the steps necessary to acquire the certification, and the benefits that result from taking the specific course.
You’ll find out what positions you can get with a digital marketing certificate at the very end of the piece, in addition to additional helpful recommendations on how to approach the process of learning about digital marketing.
The following is a list of the best online marketing programs that can be found on the internet today. These programs are offered by universities, marketing organizations, and other recognized training institutes.
What exactly is a certificate in digital marketing?
Individuals are eligible to receive a certification in digital marketing if they meet the prerequisites and complete the requirements of an online digital marketing course successfully. The holder’s knowledge of digital marketing tactics and strategies, as well as their educational background, can be validated through this process.
Certified marketers are able to differentiate themselves from other marketers by using their certification to enhance their chances of getting employed.
There is a significant difference between a digital marketing certificate and a digital marketing degree. Attending a traditional university program (one that involves classroom instruction and typically lasts for four years) and receiving a Bachelor’s or Master’s degree is one way to earn a degree in digital marketing.
Certifications that Will Be the Most Valuable in Digital Marketing in 2023
You can get certified in digital marketing by pursuing any one of these top-tier digital marketing certificates.
1. Certification in Google’s Digital Marketing Platform
2. Certification in Digital Marketing from Reliablesoft.
3. Harvard Digital Marketing Strategy Program
4. Certificate in Digital Media and Marketing from Duke University
5. Certificate of Achievement in Digital Marketing from DMI
6. Certificate of Completion for the Digital Marketing Specialist Course Offered by SimpliLearn
7. A Specialization in Digital Marketing Offered by Coursera
8. Certification in Digital Marketing from the OMCP
9. Certification in Digital Marketing from LinkedIn.
10. Certification in PCM Digital Marketing Practices
11. Meta Professional Certifications
12. Certification in Marketing with Google AdWords
13. The Certification on YouTube
14. Obtaining Certification in Google Analytics
15. Google Digital Marketing & eCommerce Certificate 1. Google Digital Marketing Certification 15. Google Digital Marketing & eCommerce Certificate
Google owns and operates the educational portal known as Google Digital Garage. They provide a variety of online courses and certificates that cover a wide variety of topics, ranging from self-improvement and machine learning to self-development and digital marketing.
The Google Digital Marketing Certificate is one of their most well-known and sought-after qualifications.
The following information regarding this certificate is important for you to be aware of:
• It is available without charge.
• It is geared toward those who are new to digital marketing. The name of the class is “Fundamentals of Digital Marketing,” and the target audience consists primarily of those who are digital marketing novices.
• There are a total of 26 modules.
• It is a video course with a total of forty hours of content
• It has been approved by the Open University and the Interactive Advertising Bureau Europe.
This Google digital marketing certification will assist you in developing the following skills: content marketing, email marketing, local marketing, business strategy, marketing analytics, display advertising (Google Ads), e-commerce fundamentals, search engine marketing, search engine optimization, social media marketing, video marketing, and web optimization.
What are the steps to become certified? In order to earn the Google Digital Marketing Certificate, you will need to finish all 26 modules and demonstrate competence on the certification exam (40 questions).
Is it beneficial to obtain a certification in digital marketing from Google? Free of charge in addition to being a valuable certificate for novices. The interface of the online learning platform is straightforward, and the structure of the modules is logically laid out. This course is a wonderful place to begin learning about digital marketing if you have no prior experience in the field.
You will become familiar with the basics as well as the advanced theories, but this will not make you an expert in the field. The other courses on this list are taught by professionals in the relevant field, and they incorporate real-world examples and provide additional practical guidance that goes beyond the theoretical.
The bottom line is that you can follow this online marketing certificate and get certified (it’s good for your CV), but you cannot use this course as a reference when you start working with advanced digital marketing strategies. This is the case despite the fact that you can follow the certificate and get certified.
2. Certification in Digital Marketing from Reliablesoft.
The Reliablesoft Digital Marketing Agency is the parent company of the Relialesoft Academy, which was established in 2016. The training programs that are provided by reliablesoft are developed and instructed by digital marketers who have a combined total of over 20 years of practical experience working in the sector.
The most recent certificate offerings from Reliablesoft Academy are a Search Engine Optimization (SEO) certificate and a Digital Marketing certificate.
The following material is included in the digital marketing certificate program:
• Facebook and Instagram Ads
• Google Ads
• Google Analytics (including Google Analytics 4)
• Content Marketing
• Social Media Marketing • Keyword Research • Digital Marketing fundamentals • eCommerce Optimization
• Google Ads
• Google Ads
• Google Analytics (including Google Analytics 4)
• eCommerce Optimization
• Google Analytics (including Google Analytics 4)
• The following is information you should be aware of regarding the digital marketing training offered by reliablesoft:
• The course content provides strategies and procedures that you can implement in order to improve the performance of your digital marketing initiatives. You get the added benefit of studying what is actually functioning in real-life circumstances rather than what is useful to know in theory thanks to the fact that the courses are created by industry professionals who are still actively working in the business. This provides you an added advantage.
• Regular updates are made to the curriculum in order to incorporate the most recent ideas, procedures, and practices.
• By the time you’ve finished this program, you’ll have a thorough understanding of the procedures to carry out in order to ensure the success of your digital marketing efforts.
• It is appropriate for everyone who is interested in learning digital marketing and becoming an actual expert in the field.
What are the steps to become certified? You have to finish all ten classes and do well on two different tests. Both the Search Engine Optimization exam (for which you will also receive a certification in SEO) and the Digital Marketing exam. Both tests consist of a series of multiple-choice questions.
Is it worthwhile to get the reliablesoft certification? You can analyze the comments of the more than 6200 students who are already enrolled in this program to prevent us from providing you with an answer that is biased. This credential is far more accessible to a wider range of people financially than the other programs on this list. In addition to that, it has an unconditional money-back guarantee for a period of sixty days.
3. Harvard Digital Marketing Strategy Program
The Digital Marketing Strategy Program is one of several opportunities for professional development that are now being made available by the Harvard Extension School.
This program is perfect for executives, marketers at the mid-level, and professional marketers who want to get a better understanding of the big picture when it comes to developing and implementing a strategy for digital marketing. Participants are expected to come in with a foundational understanding of how digital and social media platforms function.
The following information concerning Harvard’s certificate is important for you to be aware of:
• This is not a class that can be taken online. This training is a classroom-based intensive program that lasts for five days and takes place on the Harvard University campus in Massachusetts. You are required to pre-register for this training (they offer multiple registration dates for 2022).
• A certificate of completion, not a certification, is included with the purchase of this item. To put it another way, if you successfully complete this program, you will not receive a degree in digital marketing from Harvard University; rather, you will receive a certificate indicating that you attended this particular program. This program is provided by the Harvard extension school and not by Harvard University itself.
What exactly do you get?
This course is focused entirely on the use of digital marketing methods. It is not appropriate for people with no prior expertise in digital marketing and those who are hoping to gain practical experience in the field. This is a program that is geared toward company leaders and marketers who are interested in gaining an understanding of how they may better integrate digital marketing channels into their marketing campaigns.
It does involve a wide range of issues, such as search engine optimization (SEO), search engine marketing (SEM), influencer marketing (IM), content marketing (CM), and social media advertising (SMA).
What are the steps to become certified? If you successfully complete the Digital marketing strategy program, you will be awarded a certificate.
Is it worthwhile to obtain a certification in digital marketing from Harvard? If you already work for a large firm and would like to acquire ideas on how to implement digital marketing in your organization, then the answer is yes. Professional digital marketers with considerable experience in digital marketing for businesses instruct participants in this program.
4. Certificate in Digital Media and Marketing from Duke University
The Digital Media and Marketing Certificate is being offered by Duke University in North Carolina through the Duke Continuing Studies division. Duke University is known for its educational institutions. The DCS is currently accepting applicants for a variety of certificates through its online training platform.
This certification is designed for students who are new to the field of digital marketing as well as students who have more experience working in the field of online marketing.
All students are required to finish the Digital Marketing Certified Associate (DMCA) module, which serves as an introduction to digital marketing. After that, they are given the option to enroll in one of the following classes, depending on their interests and needs:
• Advanced Search Engine Optimization (SEO);
• Advanced Pay-Per-Click Advertising (PPC);
• Advanced Social Media Marketing (SMM);
• Advanced Mobile Marketing (MM);
• Advanced Content Marketing (CM);
• Advanced Web Analytics (WA);
• Advanced Conversion Optimization (CO);
• Advanced Email Marketing (EM);
• The following is information that you need to be aware of regarding this online certificate program:
You will only get access to the course content for a period of one year from the time you enroll. If you wish to complete all of the courses before the end of your subscription, it is recommended that you set aside at least ten hours per week to study. The total amount of time required to complete all of the courses is approximately 350 hours.
• Courses are not taught by faculty members from Duke University; rather, SimpliLearn is responsible for their delivery.
• You get no reimbursement. You are not permitted to ask for a refund even if you are unhappy with the content of the courses, in contrast to the policies of other academies.
• Because the DMCA module is required, you must finish it first before moving on to the other classes. After that, you can proceed with the remainder of the training.
What are the steps to become certified? There are three types of certifications that are open to you:
A Certificate of Completion will be Issued If: You are required to finish the fundamental course as well as a minimum of six of the advanced courses. You are also required to earn a minimum grade of 80 percent on any one of the exams that are provided for each subject.
If you successfully complete this course, you will be prepared to sit for the Online Marketing Certified Professional (OMCA and OMCP) exams and earn one of these certifications. The Online Marketing Certified Professional (OMCP) organization is the one that bestows these certifications to successful candidates. It is important to note that the OMCA and OMCP certification tests, which are required to earn the course’s respective credentials, are not included in the cost of the course.
Is it worthwhile to get a certificate in marketing from Duke? It is a complete application that addresses all aspects of digital marketing; yet, there are three problems with the software. Access for a limited time only, no refunds, and attendance at external tests are requirements to earn certification.
5. Certificate of Achievement in Digital Marketing from DMI
The Digital Marketing Institute is recognized as a pioneer in the field of digital marketing education since it was established in 2009. They provide a number of different certifications and diplomas that cover an extensive variety of digital marketing topics. Their partner network is growing all around the world, and they now have 140 education partners who offer their training programs.
Their DMI Pro certificate requires them to complete 30 hours of online training covering a variety of topics related to digital marketing, including the following:
• An Overview of Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) with Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Analytics with Google Analytics
• Digital Marketing Strategy Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) with Google Ads
• Display and Video Advertising
• Email Marketing
The following is information about the DMI Pro credential that you should be aware of from the Digital Marketing Institute:
• It is appropriate for beginners, traditional marketers, IT managers, small business owners, and startup entrepreneurs.
• They offer a 14-day refund policy, provided that the program has not been accessed during that time.
• The courses are delivered by instructors who have real-world expertise in digital fields (the names and experiences of the instructors are not specified though).
What are the steps to become certified? You have to do well on one test that lasts for three hours and is given by Pearson Vue through its worldwide network of testing sites. The price of the course already includes the cost of the examination.
Is it worthwhile to get the DMI Pro certificate? If you enroll in this certificate program, you can look forward to gaining a lot of benefits. You will be awarded a digital marketing degree that is acknowledged all over the world, the training will familiarize you with the most significant digital marketing channels, and you will receive quality support (exam preparation questions and other resources).
The fact that you do not get a money-back guarantee based on your satisfaction with the course is a drawback. If you sign up for the course but feel that the content is too simple or that it does not meet your expectations, you will not receive a refund.
6. Certificate of Completion for the Digital Marketing Specialist Course Offered by SimpliLearn
Simplilearn is a web-based educational service that was established in 2009. It began as a blog, but over time it has grown to become one of the most successful certified training companies in the world. One of the many digital marketing certification programs that they provide is the Digital Marketing Specialist Certificate. They also provide other digital marketing certifications.
This is what they refer to as a “Master’s Program,” and it consists of six primary courses (in addition to extra electives) that go into great detail regarding the following subjects:
Main Courses
• Advanced Web Analytics
• Advanced Search Engine Optimization (SEO)
• Advanced Pay Per Click (PPC) Certification Program
• Mastering SEO, Content Marketing, PPC, and Digital Analytics
• Mastering Social Media, Mobile Marketing, and Digital Strategy
• Advanced Search Engine Optimization (SEO)
• Advanced Pay Per Click (PPC) Certification Program
• Optional Courses in Advanced Social Media
• Advanced Website Conversion Rate Optimization
• Advanced Content Marketing
• Advanced Mobile Marketing
• Email Marketing
• Content Marketing Certification Training
• HubSpot Email Marketing Certification Training
The information presented in the class is compatible with a variety of different marketing certifications, including as those offered by Google Ads, HubSpot, Facebook blueprint, and Bing Ads. In addition, once you have finished the master’s degree, you can submit an application to take the appropriate examination and earn your OMCP certification (an exam voucher is included in the price).
The following is information concerning this training program that you need to be aware of:
• Once you have registered, you will have access to the content for the course for a period of one year. During this time period, you will have access to the online lessons, which you may go through at any time that is convenient for you. In addition, you will have the opportunity to sign up for a number of instructor-led training classes throughout the course of the year.
• They give a money-back guarantee for a period of seven days, with the stipulation that the participant has not accessed more than 25 percent of the material.
• The teachers who teach the classes have a great deal of teaching expertise.
• In addition to the theory, you will gain practical experience in the usage of a variety of digital marketing technologies.
• In addition, if you register, you’ll be given access to private discussion boards that will be moderated by members of the academic community and professionals from related fields.
What are the steps to become certified?
• If you successfully complete all of the core classes, you will be awarded a certificate.
• You are eligible to receive the Digital Marketing Specialist Masters Certificate if you have successfully completed all 6 primary courses.
• After that, you can utilize the exam voucher to register for the OMCP exam and earn your certification to become an OMCP.
Is it worthwhile to get a certificate in digital marketing from SimpliLearn? Yes. In point of fact, it is among the most beneficial digital marketing certification programs that you can participate in during this year. The primary reasons are as follows:
• The course teachers are seasoned digital marketers.
• The course material is practical, rather than theoretical.
• The company has a reasonable return policy.
• The program curriculum covers a diverse array of online marketing strategies.
7. A Specialization in Digital Marketing Offered by Coursera
Coursera is a platform for online education that offers a variety of courses, specializations, professional credentials, and online degrees from some of the world’s most prestigious universities.
All of the instruction is provided in an online format, and the cost of a subscription to the service begins at $39 per month. After completing the registration process for Coursera, users are granted access to a variety of classes and have the opportunity to earn certificates following successful completion of individual classes. To earn a specialization (like Digital Marketing, for example), you are required to finish a certain number of classes that are part of the path that leads to the specialization.
The University of Illinois’s Master of Business Administration (iMBA) program has a specialization called Digital Marketing, which students can pursue as part of the degree.
It involves instruction in the following subjects:
• Marketing in an Analog World
• Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
• Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
• Digital Media and Marketing Principles
• Digital Media and Marketing Strategies
• Marketing in a Digital World
• Digital Marketing Capstone
• Marketing in a Digital World
• Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
• Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
• Digital Analytics for Marketing Professionals: Marketing Analytics in
The following is information you need to know about the program offered by Coursera:
• Although the program is provided by the University of Illinois, you will not earn a digital marketing degree but rather a certificate for finishing each individual course. This is despite the fact that the University of Illinois provides the program.
• There is a free trial period of one week. You have the ability to terminate your account and make a request for a refund during that time period.
What are the steps to become certified? You will be awarded a Certificate if you successfully complete all seven of the courses and the practical exercise that comes with them.
Is it worthwhile to take the Digital marketing specialty offered by Coursera? The following are some of the digital marketing talents you will be able to build with the help of the course material: Digital Marketing, Traditional Marketing, Pricing Strategies, Marketing Analytics, Mobile Marketing, and Social Media Marketing are all types of marketing that are included in this category.
It is a very theoretical course, and you will not learn how to manage digital marketing campaigns or how to operate as a digital marketing professional as a result of taking this course. If you want to continue your education and get a degree from the University of Illinois that is designated as an iMBA, you need to enroll in this certificate program.
8. Certification in Digital Marketing from the OMCP
The Online Marketing Certified Professional organization is responsible for providing candidates with the opportunity to earn the OMCP Digital Marketing Certification. The Online Marketing Certification Program (OMCP) does not offer training, but rather the qualifications and standards necessary to become a qualified digital marketer.
The following is important information regarding OMCP that you should be aware of:
They provide two different certifications for online marketing, one is called the OMCA Certification for Digital Marketers and the other is called the OMCP Digital Marketing Certification.
The Online Marketing Credential of Achievement (OMCA) is designed for digital marketers with little to no experience and is the prerequisite for earning their premium certificate (OMCP).
To earn the Online Marketing Certified Associate (OMCA) credential, candidates must fulfill all of the following requirements:
• Pass the Online Marketing Certified Associate (OMCA) exam
• Hold a secondary degree or its equivalent (such as a high school diploma or a GED)
• Have at least 600 hours of experience working in online marketing OR complete one of the digital marketing approved courses
How does one go about getting their OMCP certification?
To earn your OMCP certification, you must fulfill all of the following requirements: Pass the OMCP exam; Demonstrate that you Have Either: 5,000 Hours of Experience OR a Post-Secondary Degree PLUS 2,000 Hours of Experience OR Prove That You Have Completed an Approved Digital Marketing Course PLUS 1,000 Hours of Experience
The Exam Given By OMCP
There is a fee of $395 to take the test, which can be done online. The test consists of multiple-choice questions and must be finished in approximately 2 hours and 15 minutes. The following types of online marketing are included in this category: content marketing, conversion rate optimization, paid search, email marketing, mobile marketing, social media marketing, search engine optimization (SEO), and paid search.
After you have successfully passed the exam, you will be required to register for an account with OMCP, after which you will be required to provide evidence of your expertise and fulfill any additional credential requirements. Following OMCP’s examination of the documents, you will be presented with a certificate recognizing your proficiency in digital marketing.
Is it worthwhile to get the OMCP certification? It is dependent upon the objectives that you wish to achieve. This is an excellent option for you to go with if you want to obtain a certification that is acknowledged all around the world. Being OMCP certified will help you stand out from the crowd, particularly if you are currently employed by a large company and want to demonstrate that you have the necessary qualifications.
But, it won’t help you become a better digital marketer, the process is complicated and to maintain your certification status you’ll have to renew it every two years. When you first begin working in the field of digital marketing, the last thing you want to do is waste time attempting to keep your certification current. This is the very last thing you want to do.
9. Certification in Digital Marketing from LinkedIn.
Following Microsoft’s acquisition of Lynda, LinkedIn Learning was established. The system operates on a subscription basis (similar to Coursera and Udemy). After making a recurring payment, you are granted access to all of the organization’s online classes at your convenience.
They do not specialize on digital marketing training like Reliablesoft Academy and the Digital Marketing Institute do; rather, they provide training in a variety of fields in addition to digital marketing. They mix a number of different classes into one comprehensive learning route.
Learn the principles of online, mobile, and content marketing, as well as how to craft efficient online marketing plans with the help of the “Become a Digital Marketer” learning path.
The following classes are a part of this package:
• The Foundations of Online Marketing
• The Foundations of Search Engine Optimization
• The Essential Training for Google Analytics
• The Foundations of Content Marketing
• The Foundations of Lead Generation
• The Foundations of Growth Hacking
• The Foundations of Building an Integrated Online Marketing Plan
• Online Marketing
What are the steps to become certified? After completing each course, you are awarded a completion certificate.
Is it worthwhile to take training courses through LinkedIn Learning? The fact that some of the courses in LinkedIn’s digital marketing training are led by well-known and experienced digital marketers is a great feature of this platform’s offerings. Learning from instructors who have never actually worked in the field themselves at a college or university is not nearly as beneficial as learning from industry professionals who are actively employed in that field.
The disadvantage of this is that their learning paths are made up of classes that are unrelated to one another in any way. To put it another way, you will not benefit from the structured learning that is included in a specific digital marketing bundle that was developed by the same academy or instructors.
10. Certification in PCM Digital Marketing Practices
In 1953, the American Marketing Association (often known as the AMA) was created. It is a network for marketing experts from all around North America that is accessible only to members.
In conjunction with the Digital Marketing Institute, the American Marketing Association (AMA) now presents two marketing certifications. The Certified Digital Marketing Professional credential and the Professional Certificate in Digital Marketing offered by PCM (DMI Pro).
How do you go about getting your AMA certification? Both credentials can be obtained by passing the exam required for DMI Pro certification, which is offered by the Digital Marketing Institute. The AMA does not provide any training or exams of its own.
Is it worthwhile to get certified by the AMA? The AMA certification is no longer offered on its own as a stand-alone certification, however it is still given out to students who are successful in passing the DMI Pro exam. The DMI Pro certification is one that has widespread recognition and should be pursued.
11. Meta Professional Certifications
The Meta Professional Certifications program is the official Meta certification program for digital marketers. It is offered through the Meta Certification Institute.
You have the option of pursuing one of seven different certificate programs, including a certification in social media marketing from Meta, as well as a professional certification in marketing analytics from Meta. To be more specific, the following digital marketing certificates are ones that are available through the Meta professional program:
• Meta Marketing Analytics Professional Certificate
• Meta Social Media Marketing Professional Certificate
• Meta Back-End Developer Professional Certificate
• Meta Front-End Developer Professional Certificate
• Meta Database Engineer Professional Certificate
• Meta iOS Developer Professional Certificate
What are the steps to become certified? Each certificate requires a certain number of classes to complete. In order to earn a certification, you are required to finish all of the courses and pass one exam for each certification. You can prepare for the test by taking online courses offered by Meta or other Facebook-related courses that are available online.
Do you think it’s worth it to get your Meta Professional certification? In a few words, yeah. A Meta Certification is something that should be held by all professionals working in modern digital marketing. Getting accredited by Facebook demonstrates that you are proficient in using the tools that it provides. Meta products are essential channels for any digital marketing effort, and Facebook and Instagram are two of the most popular examples.
In this study of Meta Certifications, you will learn everything you require to know about Meta certifications, as well as the actions to take in order to become certified.
12. Certification in Marketing with Google AdWords
Because Google Ads is the most prominent platform for online advertising, it is very necessary for all marketing professionals to have a solid understanding of it as well as some hands-on experience working with it.
Through Google Skillshop, Google offers a total of six different Google Ads Marketing Certifications. You don’t have to pay anything to participate in any of the certificate programs, and to prepare for the tests, you can use the online courses offered by Skillshop as well as other resources.
What are the steps to become certified? To earn your certification, you will need to do well on a single online test. The examination can be taken at no cost and can be accessed through the Skillshop platform. Every exam is in the format of multiple-choice questions, and there are typically around fifty total questions.
Does getting certified for Google Ads make sense? It is without a doubt one of the certificates that need not to be lacking from your curriculum vitae at any cost. Becoming certified in marketing not only helps you enhance your marketing skills, but it also qualifies you to participate in the Google Partners Program for agencies.
If you run a digital marketing agency and want to become a Google Partner, you will need this certification. On the other hand, if you are an employee seeking for work, having this certification will make you more appealing to potential employers.
13. The Certification on YouTube
Through its YouTube Creator Academy, YouTube provides users with a variety of educational opportunities. All areas of YouTube marketing, such as channel optimization, content planning, and production are covered in the many courses, which are organized into six categories and grouped together.
What are the steps to become certified? The first thing you need to do is create a login for the YouTube Academy, then select a lesson from the menu of options. You can complete the lessons at your own leisure, and all you need to do to earn certification is earn a score of 75% or higher on the exam.
Does getting certified on YouTube make sense? If YouTube is going to be a part of your marketing plan, then it is definitely time well spent to spend a few hours going through the course content and getting certified. You are not required to participate in all of the courses; nevertheless, you should begin with the ones that are more closely associated with the field in which you work.
14. Obtaining Certification in Google Analytics
Customers who use Google Analytics are eligible to receive a free marketing certification from Google in the form of the Google Analytics Individual Qualification. It covers fundamental as well as more advanced elements of Google Analytics, such as reporting, conversion tracking, and audience segmentation.
What are the steps to become certified? In order to become certified in Google Analytics, you will first need to create an account with Google Skillshop and then prepare by working through the lessons offered by Analytics Academy.
The test can be taken at no cost and entirely online. There are a total of 70 questions, and you have a total of 90 minutes to answer them all. The test consists of a combination of true and false statements as well as questions with multiple choice answers. The required score to pass is 80%.
Does getting certified in Google Analytics make sense? It is unquestionably worthwhile to work on obtaining the Google Analytics Individual Qualification. The analytical abilities that you will get while studying for the certification exam are going to be the most beneficial aspect of earning the certification.
You will become an expert in Google Analytics, which will assist you in becoming a better digital marketer regardless of whether you are dealing with search engine optimization (SEO), pay per click (PPC), or content marketing.
15. Certificate in Digital Marketing and eCommerce from Google
This certification in marketing is offered by Google through Coursera and costs money. It is called Google Digital Marketing & e-commerce. It consists of seven courses that cover various themes connected to online retailing and digital marketing.
Students who have no previous expertise in marketing are prepared for an entry-level position in digital marketing after completing the program over the course of six months. Both the American Association of Advertising Agencies (4A’s) and the American Advertising Federation have bestowed their seals of approval upon it (AAF).
What exactly do you get?
This certificate consists of seven different classes, and it takes a total of 152 hours to complete. The courses are offered entirely online, so students may work through them at their own pace and in their own time. This particular Google Digital Marketing Certificate will educate you on the following subjects specifically:
• The Building Blocks of Digital Marketing and Online Business
• Make the Sale: Build, Launch, and Manage E-commerce Stores
• Satisfaction Guaranteed: Develop Customer Loyalty Online
• Think outside the Inbox: Email Marketing
• Assess for Success: Marketing Analytics and Measurement
• Make the Sale: Attract and Engage Customers with Digital Marketing
• From Likes to Leads: Interact with Customers Online
• Think outside the Inbox: Email Marketing
• Think outside the Inbox: Email Marketing
• Think outside the Inbox: Email Marketing
• Think outside the Inbox: Email
What are the steps to become certified? Complete all of the required courses and earn passing grades on all of the associated examinations in order to get the Google Digital Marketing and eCommerce Professional Certificate. At the conclusion of each unit, students will be expected to complete examinations in the form of multiple-choice quizzes.
You can put our thorough evaluation of the Google Digital Marketing & eCommerce Certificate exam to use by reading it to learn about sample questions and other relevant information.
Is it worthwhile to get the Google Certificate in Digital Marketing and eCommerce?
There is little doubt that purchasing this Google certificate was money well spent. This credential is more in-depth and applicable in its training than the free Fundamentals of Digital Marketing certification. It has 152 hours of content rather than only 40, and it covers lessons relating to eCommerce marketing that can be applied immediately (such as creating an online shop with Shopify).
Additionally, it offers students access to tools that will assist them in finding employment once they have successfully completed the course.
Is It Worth It to Get a Certificate in Digital Marketing?
The answer is yes; earning a certification in digital marketing is valuable, and I will discuss the benefits and the value of becoming a certified digital marketer in the following paragraphs.
Learn digital marketing on your own in the most effective way possible.
Certifications in digital marketing are an excellent approach to educate yourself about digital marketing on your own. You can save time by enrolling in an online marketing course and getting a systematic education in digital marketing rather than spending your time looking for hints about how the various components that make up digital marketing work together.
Make sure you have a game plan.
Reading random blog entries or viewing irrelevant videos on YouTube isn’t as beneficial as taking a good course because it comes with a learning plan and step-by-step instructions, which makes the learning process more faster and more efficient.
Take a cue from the professionals.
You will not only learn the theory of digital marketing when you enroll in an online marketing certificate program that is taught by professional digital marketers (such as the ones listed below), but you will also learn how the theory can be implemented in practice in real-world situations.
Because digital marketing is such a hands-on field, finding a teacher who has spent years actually working in the business is essential if you want to learn what you actually need to know rather than just what you should know.
Demonstrate the professional abilities you possess.
Obtaining a certification in digital marketing does not immediately qualify you as an expert in the field, but it is undoubtedly a step in the right direction. To achieve the level of expertise required, you must have years of practical experience working on digital marketing initiatives and to be able to share your victories.
If you are just getting started in the field of digital marketing and don’t yet have any work experience, obtaining a certificate demonstrates to prospective clients and employers that you have the abilities and determination essential to become a successful digital marketing professional. It will look fantastic on your resume and will do wonders for your career.
Maintain a current awareness of the most recent events.
The most well-known certification programs undergo regular revisions that bring them up to date with the most recent digital marketing trends and best practices. When you enroll in a program, check to see that the content has not been significantly outdated since you last attended.
Is it possible to earn a certification in digital marketing online?
One of the numerous routes you can take to earn a certificate in digital marketing is to participate in online training, which is also one of the many routes. The majority of the certifications that are listed here can be learned through online training that is available on demand. This means that the lessons can be followed online at your own convenience and at your own pace.
With a certificate in digital marketing, what kinds of jobs are open to you?
The first step toward beginning a career in digital marketing is to complete the requirements to become a digital marketing certified professional. However, as was said before, obtaining a certificate does not automatically qualify one as an expert in digital marketing.
You will need both experience and accreditation to become a digital marketing manager, which will allow you to compete for higher-paying top-level jobs and advance your career.
Therefore, if you have a degree in digital marketing or a certification in marketing, you can get an entry-level job in digital marketing and work as one of the following:
• Digital Marketing Specialist
• Content Marketing Specialist
• SEO Specialist
• Social Media Manager
• Email Marketing Manager
• SEM Marketing Manager
• PPC Manager
• Conversion Optimization Specialist
• Digital Marketer
• Digital Marketing Specialist
• Content Marketing Specialist
• SEO Specialist
• Social Media Manager
The following is a breakdown of what you can expect to earn as a digital marketing specialist in the United States, based on years of experience:
• $53k for 0-1 Years of Experience and Under:
• Experience between 1 and 3 Years: $57,000
• Experience between 4 and 6 Years: $68,000
Where can you find employment in digital marketing that are appropriate for beginners?
• You have the option of submitting your resume to work for a digital marketing agency (search for digital marketing agencies on Google and look for a Careers page).
• You have the ability to launch your very own digital marketing agency and provide clients with digital marketing services.
• You can start your own digital marketing business as a freelancer or apply for positions in the field via Upwork, Flex Jobs, Glassdoor, or angel list.
Certifications in Digital Marketing: What It Really Comes Down To
When deciding the form of digital marketing certification to pursue, the following are some considerations to keep in mind:
The cost of a training program or certification does not always correspond to the amount of value you will receive from taking it – Because the prices of courses offered by online academies are determined by a variety of factors (such as the size of the company, its reputation, the amount of money required to operate the academy, etc.), the value of the education you receive may not always be proportional to the cost of the course.
For instance, Duke University is charging a total of $3,995 for the exact same course that Simplilearn is providing directly to students for only $1,499. Similar instruction, but each each provider sets their own fee.
It is possible that once you register for a certificate program, you may realize that this is not what you wanted to do. In this case, you should look for a refund alternative that is satisfactory. It is essential that you have the ability to recover your money back. The only academies that provide advantageous return policies are reliablesoft academy (which offers a money-back guarantee for a period of 60 days) and SimpliLearn (7 days).
Sign up for a class that will serve as a useful resource for you – The process of mastering digital marketing is not a one-time event. It is not enough to simply watch videos, because it is highly likely that you will forget what you have learned in a lesson after only a small amount of time has passed. You need a course that provides you with written and video content, in addition to a solid framework, so that you may consult this information while you are working on your campaigns.
I wish you the best of luck with your attempts to master digital marketing!
