12 Tips to Improve SEO for ECommerce

When dealing with SEO, it is essential to take a step back and examine the situation in its whole. In order to increase the performance of your e-commerce website in terms of search engine optimization (SEO), what general strategies and best practices can you use? They can be broken down into 12 primary strategies, each of which will be discussed in turn below.

1. Conduct Keyword Research Taking Into Account the Intent of Your Buyers

When conducting research on keywords, you shouldn’t limit yourself to merely concentrating on the most common terms used in your sector. It is absolutely necessary to include the buyer’s intent in the equation.

The intention that lies behind a search query is what we mean by “buyer intent.” Examine the particular phrases and terms that people type into search engines when they are conducting an internet search in order to determine what it is.

There are two primary categories of keyword intent, which are as follows:

• Searches with the informational keyword intent include inquiries such as “how do I?” or “what are some facts about…” In many instances, the searcher is looking for further information concerning the topic at hand.

• Commercial keyword intent refers to searches that are conducted when the user is aware of the product or service they are looking for but is unsure of where to find it. People may use search terms such as “purchase smartphone” or “find London hotel discounts” when looking for information online. Users that search using commercial keywords are typically more interested in making a purchase.

There are several different approaches to determining the intent of a keyword. You could want to make use of a keyword tool like the one offered by Google, the keyword planner. In addition to that, you might make use of a tool such as Ubersuggest. Content writers, bloggers, and copywriters who want to produce new content ideas or examine user search queries will benefit from using this service. You could also think about making use of the website Answer the Public. Simply entering your keyword on the homepage of this tool will allow you to see the specific questions that people are looking for answers to.

2. Make Sure You Include Some Long-Tail Keywords

Long-tail keywords typically appear on the right side of the page in search engine results pages (SERPs). The term “long-tail keyword” refers to a search term that is often associated with a low search volume but is nonetheless pertinent to your company. It typically has a high conversion rate due to the fact that it is a better fit for what the user is looking for. Additionally, it has a propensity to produce bigger volumes of traffic.

Long-tail keywords might disclose not just what a customer is looking for but also what they intend to do with that information. For instance, “shoes” is a short-tail keyword, whereas “best walking shoes for summer” is a long-tail term, and the latter gives additional information regarding the customer’s most likely upcoming actions and intentions.

Long-tail keywords are a vital source of traffic, therefore you should strive to achieve a high ranking for them. They are especially helpful for: competitive niches; increased conversion rates; more quickly ranking new sites; and

• Short-term successes on a shoestring budget

You can locate long-tail keywords by using Google’s “People also ask” function or by utilizing a free keyword tool such as Ubersuggest or Wordtracker. Both of these options are available online.

3. Improve Search Engine Ranking by Optimizing Product Pages

You can utilize on-page optimization tactics to attract and acquire more clients and earn more conversions. It is recommended that you concentrate your efforts on the components of your e-commerce website that are of the utmost significance. This belongs to you:

• Product descriptions

• Images

• Reviews

Product descriptions

Ask yourself the following three questions before beginning the process of enhancing your product descriptions:

1. Which elements on this website are considered to be the most important?

2. How can you raise the visibility of these items so that they have the greatest possible impact?

3. How can you make use of this knowledge to enhance the efficiency of the product descriptions that you have created?

You may optimize product descriptions by doing the following steps: Adding high-quality, original photos; Including keywords; Including descriptions that are rich in keywords; Adding calls to action; Including customer testimonials

Images

Images and photos have the ability to make a page appear more fascinating and engaging; nevertheless, they also have the potential to be distracting. Therefore, try to avoid using an excessive amount of them in descriptions.

You should see improved search engine rankings and increased traffic from potential consumers if you optimize your photographs for search engine optimization (SEO). You can also see an increase in traffic from channels related to social media.

To get the most out of your pictures:

• Select photographs that are relevant and in the appropriate sizes.

• Be sure to include captions when using ALT tags.

• Make sure to use the appropriate keywords when naming files.

Reviews

Reviews are an essential component to the success of any online business. They guide customers through the decision-making process of purchasing a certain item or conducting business with an online retailer. Customer trust can also be increased through the use of reviews, which in turn can boost conversion rates.

Sending consumers automatic messages after they have made a purchase on your website is a great way to encourage them to write feedback and ratings.

4. Ensure That Your Website Is Accessible To All Users

When it comes to online retail, it is essential to give careful consideration to the UX, or user experience, of your website. Your website’s user experience (UX) will improve as well as its visual appeal thanks to good design.

In addition to having a nice appearance, it is essential that your website functions correctly. Check to see that the user’s view of the material is not obstructed in any way by the advertisements. Make sure that customers are able to simply navigate through your website, and that it is also easy to use.

It is essential that customers be able to discover what they need in a prompt and uncomplicated manner, that they continue to be engaged while they are on your website, and that they have a satisfying and enjoyable experience overall. If Google believes that visitors to your website have a negative experience, it is possible that it will rank your website lower.

For a better user experience, check that your website:

• Quickly loads;

• Is compatible with mobile devices;

• Is clear of clutter;

• Is simple to navigate;

• Includes calls to action;

• Employs a consistent design aesthetic;

• Is accessible.

5: Use a Simple URL Structure

The user experience (UX) of your e-commerce website will be improved when its URL structure is straightforward. Your SEO e-commerce efforts will improve as a result of it because it will supply more relevant data for search engines. Additionally, it makes it less difficult to share things on many websites and social networking platforms.

The Uniform Resource Locator (URL) should be clear, simple, and as brief as is practicable.

POOR EXAMPLE: https://www.example.com/article-about-baking/

GOOD EXAMPLE: https://www.example.com/baking-articles/

It is essential to incorporate relevant keywords into your website’s URLs. These are known as “meta tags” in the industry. They provide information to search engines regarding the subject matter of your page. When determining a page’s ranking in search engine results pages (SERPs), search engines analyze the URL and consider the keywords contained in the URL.

Breadcrumbs are one example of a navigational feature that can be used to assist website visitors in retracing their steps and returning to the page where they began their journey. To improve your site’s search engine optimization (SEO), you can include them by employing markup elements or JavaScript.

Additionally, it is best to avoid utilizing stop words in URLs. Some examples of stop words are “the,” “and,” “of,” and “a.” The readability of your material may suffer as a result, as well as your rankings in search engines.

6. Make Use of Schema Markups to Assist Both Google and Users in Comprehending Content

Enhancing your search engine optimization for e-commerce endeavors can be accomplished with the help of schema markups. These are known as HTML tags, and they supplement the information that is already present on the pages of your website.

Rich snippets are produced whenever schema markup is used. These are used by search engines to display additional information about certain objects that are returned in search results. They also assist consumers in locating the information that they require.

Rich snippets come in a wide variety of formats, the most common of which being product markup snippets, music snippets, and review snippets. The following schema are the most common ones used in online business:

• Product schema: This offers a wealth of information on the product, including photographs, prices, and availability.

• Review schema: This makes it possible to do reviews online.

• The availability schema for products is represented here by this list, which contains items that can be purchased.

• Video schema is a sort of metadata that is used to describe the content of a web page that has an embedded video. This type of metadata is also known as “video metadata.”

• Price schema: This permits the sharing of product pricing information with search engines. This is useful for e-commerce websites.

7: Stay away from duplicate pages and content at all costs.

On their websites, many online retailers make the mistake of presenting product descriptions and photographs that are identical to those found elsewhere on their sites. You can lessen the amount of duplicate content on your website by doing the following:

• Employing a content management system (CMS) that includes site-wide 301 redirects or adding canonical tags on every page that you know might have duplicates; for instance, pages that share an identical URL or have titles that are very similar to one another

• Putting a separate product image on each page

• Putting distinct keywords on each of the other sites

• Putting a suffix on the URL

8. Do Not Allow Slow Page Speed to Destroy Your Ranking.

The amount of time it takes for a page to load is taken into consideration as a ranking factor. Customers are extremely impatient and will not wait around while a website loads. The ideal load time for a page is approximately two seconds.

You may check the speed of your page by using either the Cloudflare tool or the PageSpeed Insights tool that Google provides.

If your website loads too slowly, it could be for a number of reasons, including the following:

• Your website contains an excessive amount of content for your server to process.

• An excessive number of scripts slows down load times.

• It takes too long for images to load.

• There is a problem with your web host.

Your load times can be sped up in a number of ways, including the following: limiting the number of images you use; compressing the files you do use; using fewer social media widgets; optimizing the images you do use; avoiding clutter; making extensive use of white space; limiting redirects; and limiting HTTP requests.

In addition, you might think about switching web hosts or upgrading the hosting plan that you now have.

9: Improve Your E-Commerce Content

Your search engine optimization approach for your online store should make significant use of written content.

Regularly uploading content of a high quality:

• brings in organic traffic

• helps you create trust with clients

• boosts your website rankings

• strengthens your reputation as an expert in your field

You have the option of providing a wide variety of content, such as: articles that provide step-by-step instructions Articles that provide answers to frequently asked questions

• Glossaries

• User-Generated Content (UGC)

• Testimonials

• Video Demonstrations

• Question and Answer Sessions

• Webinars

• Latest News on New Product Launches

• Webinars

• Question and Answer Sessions

• Conduct research on your target demographic and try to learn more about them in order to improve the content of your e-commerce website. You may use this information to produce content that addresses the everyday concerns of your audience and propose goods that can help them solve their difficulties. You can accomplish this with the assistance of buyer personas.

• Determine the type of material that is most popular with your audience. The data you collect on your content should be able to identify the categories of material that receive the most views. You can also find this information out by conducting surveys with your customers.

• You should use a content calendar on a consistent basis to help streamline your content production and ensure that your content development efforts stay on track.

• Aim your content appropriately towards each and every step of the consumer journey.

• Employ A/B testing in important areas such as title creation.

• As a last step, evaluate your results and make adjustments to your content strategy as required.

10: Establishing Connections for Online Business

Building links is a crucial component of search engine optimization (SEO). Google will assign more weight to your website’s reputation if it contains high-quality links. Backlinks are another factor that contribute to the overall ranking of your website.

Create quality backlinks by: writing guest posts; placing advertising on social media; sharing material on social media; issuing press releases; designing info graphics; publishing white papers and case studies online; using social media; publishing press releases.

Avoid buying links. Some purchased links violate Google’s standards. In addition, the quality of low-cost links is frequently poor. Low-quality connections result in lower ranks, which in turn lead to fewer visitors. They might also have a detrimental impact on the reputation of your website.

11: Include a Sitemap

A visual depiction of your website is referred to as a sitemap. It should provide information about each page of your website, including the subcategories, items, and other content that can be found on each of those pages.

You have the option of manually developing a site map or using an automated tool. Sitemaps typically make use of XML in addition to HTML. Visitors will find more value in utilizing HTML sitemaps.

To generate a sitemap, you can make use of the following tools:

• Google’s Webmaster Tools

• Lucid Sitemap Generator

• Powermapper

12: Simplify the Process of Social Sharing

Sharing content on social media does not typically have an effect on search engine optimization (SEO). On the other hand, if you publish your material on social media, it will boost your brand’s exposure and provide people the opportunity to become more acquainted with your company.

In addition, increasing the amount of mentions you receive on social media can be useful in a variety of contexts. Mentions on social media have the potential to affect SEO in a number of different ways, including: driving organic traffic; increasing exposure; improving local SEO; expanding content reach; enhancing brand recognition; and increasing backlinks.

You may use tools like Buffer and Hootsuite to automate the distribution of material from your website to all of your social media accounts at predetermined times. Your social media shares will increase as a result of this.