8 Ways to Optimize Your Facebook Page
There are over 2.9 billion people who use Facebook on a monthly basis, according to reports. It is abundantly clear that this is the channel of marketing that no company can afford to ignore.
The majority of businesses, according to a study that included over 323 companies from around the world, find that Facebook marketing is becoming a more competitive environment. However, too many small businesses do not understand how to use the platform properly.
The issue is that there is no straightforward solution to the question of how to convert likes on Facebook into a return on investment. Everything boils down to devoting weeks, months, and even years to develop a strong strategy for your social media presence.
There is, however, some groundwork that needs to be done before you can begin working on that strategy and beginning to invest in advertisements.
In order to convert those efforts into actual clicks and conversions, you need to optimize your Facebook page. You need to configure your page in a way that makes it easy for new followers to understand, in a short amount of time, what your company does and how it can be of assistance to them.
The process of optimizing a Facebook page can be broken down into eight steps, which are provided below.
1) Focus on the Specifics of Your Page and Create a Checklist
1. Add a profile photo
It will accompany any change you make to your page, even when it’s shared to the timeline of another user, making it significantly more crucial than your cover image.
• The profile photo needs to be square and at least 180 pixels by 180 pixels in size; however, you are free to make it larger.
When viewed at a resolution of 36 by 36 pixels, the profile photo ought to be legible.
Check to see that it reflects your visual branding, including your company’s logo and color scheme. If you don’t already have a company logo, you can make one with our free online tool.
2. Add a picture to the cover.
Adding a cover photo to your website is a great idea if you want to draw more attention to it.
• The cover photo displays at a resolution of 640 x 360 pixels on mobile phones but 820 x 312 pixels on desktop computers. It needs to be at least 400 by 150 pixels, but you are free to upload something much larger and of higher quality than that if you want.
• Consider switching out your header photo according to the seasons or whenever your company has significant news to share.
3. Make it possible to have a personalized URL or “username”
People will have an easier time finding and remembering your page if you use a username. When you create a username, it will appear in a customized web address (for example, facebook.com/yourcompany) for your page. This allows visitors to more easily fill in the URL for your page.
Additionally, it helps a page rank higher for the username in question. To the greatest extent possible, your username ought to be identical to the name of your page.
4. Make the most of the description of the page you’re on.
Always make sure that the “Description” area is filled out, and when writing fresh information, use every one of the available 255 characters.
Your page will rank higher in search results if it has original material. It is a good idea to run the name of your brand through a semantic analysis tool in order to provide the most pertinent context from which you can create your description. Try using the name of one of your rival companies if your brand is still relatively young. Text Optimizer is an efficient tool for accomplishing that:
5. Add your website
It should not be necessary to explain this; obviously, we want Facebook users to have an easy time accessing your website.
Extra hint: Include a link to your page on the website you manage. Your company’s name will receive a higher page rank as a result of this, which will be beneficial to your attempts to control your reputation. (Here is a wonderful assortment of icons from which you can choose.)
You can (and should) include the following additional information in addition to the primary components that are stated above:
• Your business contact details
• Types of commercial enterprises
• A condensed list of the products that you sell.
• Additional description
Permit me to elaborate on the last item on the list and provide some specifics about it. You will only be allowed 255 characters to use in the main description area; however, the “extra” part will allow you to include further information about your company. You have the ability to enter up to 50,000 characters in this field; thus, be as descriptive as possible.
This is extremely helpful since having more unique information on this page increases the number of opportunities you have to rank well for search queries that are linked to business.
• Include a concise frequently asked questions (FAQ) section for corporate users.
• Please describe the procedures and services you offer.
• Describe the life of your company’s founder, etc.
Do make use of Text Optimizer as well, and let the tool provide you with additional ideas regarding what you should write in the additional description field.
2) Decide Which Template Will Work Best for You.
You can optimize your Facebook page for the kind of company you run by using one of the pre-made page templates that are available on Facebook.
These page templates include:
• Services
• Shopping
• Business
• Venues
• Non-profits
• Politicians
• Restaurants and Cafes, in addition to other establishments
The template merely specifies the arrangement of buttons and tabs in a manner that has been determined to be the most effective for particular categories of businesses.
After selecting one, you are free to make as many changes and adjustments to it as you’d like.
3. Choose the Page CTA option.
The call to action for your page may be found just below the cover photo for your page. You have the option of selecting a CTA from among quite a few that are currently supported, so look for one that is particularly pertinent to your company:
• Reserve services
• Get in touch
• Discover more
• Buy something or make a donation
• View the video and more options are available.
Simply clicking the button and selecting the “Edit Button” option will allow you to personalize your CTA. You have a wide variety of choices available to you regarding the CTA.
The following are some instances of calls to action that may be found on Facebook:
• Book now
• Start order
• Call now
• Email now
You will need to add the landing page that is most relevant to each call to action so that users can carry out the actions that are suggested to them.
Feel free to try out a variety of different call-to-actions: Make a new one whenever you run a new promotion, publish a new video or lead magnet, or do anything else similar to that. Just make sure it’s not a regular occurrence: You are going to require some time to compile the data before you can compare the effectiveness of various CTAs.
4. Promote Your Goods and Services by Adding Page Tabs to Your Website
Tabs are portions of the content of your website that appear below the title of the page.
Additionally, you have the ability to personalize the tabs that are displayed on your page. If you enable a tab, you need to make sure that it has some material in it. For instance, unless you have videos that you want to share under the “Videos” tab, you shouldn’t enable that tab.
For instance, you have the option of including the buttons listed below:
• Offerings, to emphasize the various offers that you now have.
• Shop, where you can create a list of the products you want to highlight.
• Offerings, in order to emphasize your various services.
To modify the tabs, navigate to “Page settings,” then to “Template and Tabs,” and scroll down the page until you see a list of the tabs that are currently available as well as the opportunity to add a tab.
5. Enable Reviews
Before making a purchase, the vast majority of prospective customers look at ratings and reviews available online. Because I am one of those consumers, I have seen that reviews posted on Facebook are typically more complimentary than reviews posted on other platforms.
It’s possible that this is due to the fact that Facebook is a very personal site, and individuals don’t typically go there in the first place to air their frustrations with companies. On the contrary, they are there to visit with members of their family as well as their close friends.
Having said that, Facebook is an excellent platform for making reviews left by customers publicly available. To accomplish this, navigate to “Settings,” and then click “Edit” next to the “Review” option. This will enable users to provide feedback on your page. You will have the ability, going ahead, to turn those reviews off again in the event that something goes wrong, which is something that may happen to any one of us.
6. Keep up to date and participate
Your Facebook page will not be saved by any optimization strategy unless you make frequent updates to it and interact with your audience. There are a number tricks you can use to grow an audience, including the following:
• Pose questions to your followers in order to get them involved in the conversation.
• Post curated material;
• Stream live videos from (virtual) events;
• Tag other business pages (industry tools and non-profits);
• Upload images;
• Upload videos that are short and well-annotated.
You are able to better sell your company by utilizing images without coming across as overly “salesy” or invasive. Without the need to download pricey software, you have access to a wide variety of tools that let you produce photos that are one of a kind and effectively branded. You are able to produce pictures in a variety of sizes all at once, and you may brand those images with your company’s logo. Editing in bulk is a great time saver.
In addition, you need to respond to your clients on Facebook within a few minutes, even if it’s simply a courteous remark that serves as a template to let them know that you are on it. Your followers on Facebook will be able to see how quickly you typically respond on Facebook.
Make sure that you are measuring your performance (and the performance of your team) using Facebook Insights. Utilizing one of the all-in-one Social Media Analytics solutions that can deliver frequent reports and cover not only your other social media channels but also those of your competitors is an even better option. These products can be found on the internet.
When we talk about our rivals…
7. Investigate the Facebook Strategies Employed by Your Rivals
By using these two tools, you will have a much better understanding of the strategies that your rivals are employing to expand their presence on Facebook.
Seranking
With the help of Seranking’s Competitor Traffic Research tool, you will be able to determine which search terms send visitors to the Facebook pages of your competitors. Simply enter the URL of your rival’s page into a search engine to find out where it ranks for certain keywords.
It will be easier for you to comprehend what kind of content your website needs if you know the phrases that the page of your competition ranks for in Google.
Visualping
Visualping gives you the ability to keep track on your rivals’ Facebook pages and sends you notifications anytime they publish new content, modify their page profiles or cover pictures, or alter their calls to action (CTA). This is an excellent strategy to gain an advantage over your rivals:
BuzzSumo
BuzzSumo’s “Facebook Analyzer” is a handy tool that searches prominent Facebook pages and reveals which updates received the most likes, comments, and shares from users. Utilizing its filters, you’ll be able to identify specific kinds of modifications that your competition is implementing.
For instance, you could type in the Facebook account of your competition and then restrict the search results to “Questions” to investigate how your competitor is involving their fans in topical conversations.
This study will provide you with a wealth of new ideas regarding how you may improve the optimization of your Facebook page in order to increase engagement and the number of followers you have.
You won’t need a lot of time to optimize your Facebook page; all it will take is about an hour of your time to populate your page with material that is pertinent and helpful to users. After then, you will be required to maintain its activity and engage with it. Good luck!
