SEO for A New Site: Checklist
Beginning SEO on a brand-new website might be intimidating, especially if you haven’t handled the process dozens or even hundreds of times before.
Due to the fact that there are so many different technical steps involved, the procedure can sometimes be rather scary.
The search engine optimization (SEO) of a new website is one of those chores that owners of new websites have a tendency to avoid and put off.
The following is a strategy that will make it possible for you to achieve your goal:
1. Don’t Give Someone Else Your Domain Name
Invest some of your time in this process: Your domain name will scarcely have any direct impact on the visibility of your website in organic search results; but, it will be significant for the recognizability of your brand name.
What is irrelevant for search engine optimization:
Age of the domain (when it was registered)
• Keywords that are an exact match in the domain name
• Top-level domain (as long as it is not a regional or localized TLD), which means that you should not worry if you are unable to find a.com domain. For example:
What is Important Regarding SEO:
• Domain, in this context, refers to the subject matter of its relationships. When people search, having a decent domain can increase the number of people who click on your snippet.
• The length of the domain: It’s possible that having a domain that’s too long or has a lot of hyphens will make your brand look spammy.
Keeping all of this in mind, proceed at your own pace. The selection of a domain is a very important choice. Use this tool to generate some snappy names for your company that also have some significance behind them. You also have the option of deciding how long your name should be and placing it in one of the following categories:
Once you have your domain name, conduct a search on Google for your name to ensure that there are no preexisting brands in your specialized field that you will have difficulty competing with in branded search.
2. Make use of WordPress.
WordPress is the platform that makes setting up a website the simplest. In addition to that, it is quite adaptable and user-friendly from an SEO point of view.
No other content management system has been used for as many years and has accumulated as large of a directory of plugins as WordPress has. Using WordPress, you can accomplish almost anything without the need to write any code at all.
WordPress is available for free, the vast majority of plugins are also free or freemium, and installing it on most hosting providers requires only a few clicks.
In addition, WordPress does not demand a significant amount of optimization, particularly in the beginning. All it takes:
• Decide on a central idea. Because, unlike your domain name, this will be simple to modify in the future, you should place more importance on the theme’s ability to load quickly than on its aesthetic appeal. The following are some of the quickest themes currently available:
• Enable HTTPS: A step-by-step tutorial on how to achieve it using WordPress can be found here: • Change your permalink settings to “Post name,” and then go to “General Settings” to select your time zone.
• Publish some content that is considered to be fundamental so that search engines have something to crawl. More about this can be found below:
3. Immediately put together your E.A.T.
When building a new website, the first thing you should do is incorporate lorem ipsum text on all of the essential pages, such as “About us,” “Contact,” “Privacy Policy,” and so on.
These are the kinds of pages that persuade your first visitors that your company is reliable and trustworthy, and they also convey quality signals to Google.
Check to see that your E.A.T. is properly configured:
• The pages that make up your foundation (About us, Terms of Service, Contact us, etc.)
• Details on the safety of your website (how do you ensure that the privacy of your site users is maintained?)
• General information about your company
• Some social proof, such as testimonials from beta testers or early customers of the product
• Author bylines that explain why the author is an expert on the subject
• Links to your various social media profiles
• Your service or product pages, which are of the utmost importance. What exactly is it that you are trying to sell?
Ensure your service pages are as descriptive as possible. In order to accomplish this, you should consider including not just text but also some films that highlight the primary advantages of utilizing your goods or services.
In addition, given that the vast majority of visitors favor watching videos without the sound on, you should make it easier for them by including subtitles. This will allow them to get to the crux of the subject even if they choose not to listen to the comments or the video itself.
You want your first visitors as well as search engines to be aware of this as soon as possible!
4. Begin with the search queries that have the least amount of competition.
When improving SEO for a brand-new website, one of the most difficult issues you will face is the absence of any original data on which to rely.
Any data that you are going to use at this point is public, which means that you have no advantage over your competitors, unless you come up with some truly clever and original ideas.
When beginning search engine optimization for a brand-new website, you need at least This material targeting definite search phrases at the very least:
1. Pages describing your services / products: These will focus on inquiries with a high level of intent.
2. The first material, which includes incorporating your products within the instructional courses: What are some of the challenges that your goods help people overcome? These are also potential examples of use scenarios.
At position #2, you should concentrate on less competitive search queries so that you can begin generating some organic search traffic sooner and then direct those visitors to the pages of your site that make the most money.
When launching a new website, Ahrefs is an excellent tool for determining which keywords should be targeted as “low-hanging fruit.” The “Difficulty” metric provided by the platform illustrates how challenging it will be to get page 1 rankings for each individual keyword.
If you have a brand new website, you probably want the “difficulty” of your keywords to be no greater than 20. To accomplish this, you will need to develop a filter under the Keyword Explorer, as follows:
Use Text Optimizer to construct context that is semantically meaningful when you are developing your content, and incorporate the following connected concepts:
5. Begin to Keep Track of Your Advancement
You need to get the process of gathering data from your website started as soon as feasible. By using your own data and making judgments based on a greater level of information, you will be able to get an advantage over your rivals. You do not need to implement a large number of online tracking systems. It is sufficient to have these three:
• Facebook Pixel (particularly if you are beginning an e-commerce website and intend to employ retargeting ads in the future)
• Google Search Console: Google will begin gathering data about you as soon as they discover your website, but there are several factors, such as sitemaps, that might speed up the process.
6. Place your emphasis on links within the content itself.
Your website’s trustworthiness and discoverability on Google will both improve as a result of the links that point to it. No website should ever go live without first having a well-thought-out plan for link acquisition.
Because links are still essential to organic search visibility, a search engine optimization strategy cannot exist without the inclusion of links.
Building links for one’s own benefit is a hazardous strategy that can have your website penalized and filtered out, and the risk is especially greater for new websites that do not yet have a track record of being trustworthy with Google.
Keeping this in mind, you should avoid getting in a hurry and steer clear of any link acquisition strategies that give you control over the anchor text of the links you acquire.
There are a handful of strategies for building links that are both effective and risk-free, and the majority of them boil down to one process:
• You produce a content asset that is both beneficial and truly original (for example, an original study).
• You make contact with media publications and ask them to consider covering it.
Although it requires time and work, the contacts you will be able to develop as a result simply cannot be valued in monetary terms. It is imperative that you cultivate solid relationships with each and every publisher that has chosen to link to your material. From that vantage point, every subsequent outreach campaign will be simpler.
Your Brand-New Website Is Already Making Headway Towards Ranking
Building a solid foundation is the primary focus of search engine optimization for new websites. When you’re first getting a website up and running, not everything has to be perfect. You just have to have a solid base before you can begin amassing data and growing the business.
Because SEO takes time, you should never expect to see immediate results no matter what you do. Before Google can determine whether or not your content is valuable enough to show its users, the search engine will first need to crawl your website and form an opinion about its contents.
