Competitive Analysis Digital Marketing

How to Do a Competitive Analysis in Digital Marketing

Staying ahead of the competition is a highly effective way to grow your business. It involves knowing the ins and outs of your competitors to identify ways you can outperform them to engage and influence customers. A digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital…

Best Social Media Metrics

The Best Social Media Metrics To Focus On In Your Campaigns

Measurement is an essential component of every social media plan that is worth its salt. You might be astonished, though, to learn how many marketers don’t bother to look at the data in any tabs beyond the one labeled “Overview.” Even though it is common knowledge that it is essential to monitor those statistics (which…