content marketing increase brand awareness

How to Use Content Marketing to Increase Brand Awareness

BySean McKlveen

The results of a survey conducted by the Content Marketing Institute provide some insight into the benefits of content marketing for brands. According to the results of an annual survey on content marketing that is carried out by the Content Marketing Institute, the most important goal that brands achieve via the use of content marketing…

Selecting Marketing Technology

5 Tips for Selecting Marketing Technology, Based on Research

BySean McKlveen

When it comes to attaining marketing goals, technology by itself is not the solution. However, when you understand your goals and deploy the appropriate marketing techniques to fulfill your goals, you have the perfect mix to deliver the results you need to succeed. In order for marketing technologies to be effective, they need to enhance…