how is intent data collected - Market Ascendancy

2 Key Formulas for Understanding Your PPC Data

BySean McKlveen December 27, 2022December 27, 2022

Pay-per-click advertising is a marketing tool that is highly focused and effective, but in order to understand how it may work for you, there are specific metrics that you need to follow and formulas that you need to know in order to assess the true value of your efforts to market using PPC. Cost Per…

The Ultimate Guide to PPC Marketing: What Is PPC Marketing?

BySean McKlveen December 27, 2022December 27, 2022

Because it can deliver results right away, pay-per-click (PPC) advertising is a vital component of any search engine optimization (SEO) plan that is designed to be successful. Did you know? Up to 80 percent more people will be aware of your company if you take the time to carefully construct PPC commercials, and 65 percent…