Social Media Metrics

The Best Social Media Metrics to Focus On In Your Campaigns

BySean McKlveen

Measurement is an essential component of every social media plan that is worth its salt. You might be astonished, though, to learn how many marketers don’t bother to look at the data in any tabs beyond the one labeled “Overview.” Even though it is common knowledge that it is essential to monitor those statistics (which…

Essential Digital Marketing KPIs

4 Essential Digital Marketing KPIs to Track For Your Next Campaign

BySean McKlveen

It is likely that you are already aware that key performance indicators (KPIs) for digital marketing are an essential component of the process of monitoring performance through your digital marketing strategy. But because there are so many different options to pick from and because so many organizations are undergoing digital changes, how can you possibly…