Best Social Media Metrics

The Best Social Media Metrics To Focus On In Your Campaigns

BySean McKlveen

Measurement is an essential component of every social media plan that is worth its salt. You might be astonished, though, to learn how many marketers don’t bother to look at the data in any tabs beyond the one labeled “Overview.” Even though it is common knowledge that it is essential to monitor those statistics (which…

Types of Digital Marketing

What Are the 8 Types of Digital Marketing?

BySean McKlveen

Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing (SMM), Content Marketing (CM), Email Marketing (EM), Mobile Marketing (MM), Marketing Analytics (MA), and Affiliate Marketing (Affiliate) are the eight primary categories that can be used to broadly classify digital marketing. Over the course of the last decade, the incorporation of digital marketing into the overarching…