What Tools Should You Be Using for Your Digital Marketing?
Digital marketing is a dynamic and rapidly evolving sector, and digital marketers are well aware that there is a plethora of software, platforms, and applications available to assist in elevating the level of one’s digital marketing efforts to the next level. Although they can save you time, figuring out all of your alternatives and putting them to the test can be a challenge and a source of confusion, especially in a field that is constantly evolving and seeing a lot of new developments.
We’ve compiled a list of some tried-and-true favorites, as well as those tools you should keep an eye on in 2022 and think about adding to your digital marketing toolset.
1. Tools for Marketing Via Social Media
2. Instruments for Influencer Marketing
3. Electronic mail marketing and marketing automation software
4. Instruments for SEO (Search Engine Optimization)
5. Tools for Paid Search and Social Media
Data and Analytical Tools, Number Six
7. Instruments of Digital Marketing Strategy
8. Marketing Management Tools
9. Tools for User Experience and Design
10. Video Marketing Tools
11. Content Management Tools
12. Tools for Making Sales Via Social Media
1. Tools for Marketing Via Social Media
There is a wide variety of software and mobile applications available to assist with social media marketing tasks such as the discovery, administration, and scheduling of material. Considering that social media marketing is now a vital component of every brand and company’s marketing plan, building a social media strategy that increases both brand awareness and return on investment is crucial to achieving success in this space.
SkedSocial
SkedSocial is an all-in-one Instagram tool that enables you to schedule posts, visualize, and manage your feed, in addition to publishing to Instagram, Facebook, Twitter, LinkedIn, TikTok, and Snapchat. SkedSocial also allows you to publish to other social media platforms like TikTok and Snapchat. The capacity of SkedSocial to automatically schedule Instagram Stories and Carousels is one of the platform’s most notable features. Everyone who manages social media accounts is familiar with the hassle of signing in on evenings and weekends to post stories; SkedSocial takes care of this for you, and it does so automatically; therefore, you do not need notifications or reminders to keep you on track.
Falcon.io
Falcon.io is another another content management system that is making waves in the digital marketing world in 2022. SkedSocial, on the other hand, is an excellent choice for Instagram-first digital marketers. As a result of the recent collaboration between the social media scheduling and management tool and Brandwatch, which resulted in the creation of a social listening tool that makes use of digital consumer intelligence, the functionality that is available inside the platform is continually expanding.
Hashtagify.me
This tracking tool for Twitter hashtags enables you to determine the most effective hashtags to reach your audience and provides you with individualized recommendations. In addition to this, it enables advertisers to track the performance of branded hashtags and to identify influential users on Twitter.
Meet Edgar
MeetEdgar is not just a social scheduling tool; it also gives you the ability to share and recycle old posts by automatically pulling them from your content library. This helps you maintain a consistent level of newness across all of your social media platforms. The end result is a repository of evergreen updates, which ensures that your social presence is maintained at all times. Freelancers and owners of small enterprises that would benefit from having regular activities automated are the target customers for the various plan options.
Hootsuite
Hootsuite is a social media management tool that provides users with the ability to manage content across several platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube, all from within a unified dashboard. Social media marketers have the ability to develop highly graphic reports, plan material to be published, and track keywords and mentions of their brands from within the centralized platform.
BuzzSumo
The BuzzSumo platform provides you with assistance in determining what content is popular based on the topic. It enables users to discover new keywords and find topics that are currently trending, making it the ideal tool for content marketers. When you search for keywords and topics that are currently popular, you can also collect ideas for sharable material that will be beneficial to the people who make up your audience. Additionally, it makes it simple for you to locate influential people in your industry to follow and connect with.
2. Instruments for Influencer Marketing
There are several tools that especially aid with sourcing and reaching out to influencers, and influencer marketing is flourishing as a result. This is because influencer marketing is becoming more accessible to every business and organization. Strawberry Socials and Melody Socials are two platforms that can help you engage with influential people.
You may search for creators and influencers on Instagram and TikTok, respectively, using these tag-team tools, which each come equipped with a variety of useful features. The ability to search using numerous parameters, such as hashtags and geography, makes the process of acquiring micro to macro influencers far faster and more effective. Additionally, it is extremely helpful when searching inside particular geographies or specialized markets. The method functions by filtering a list of possible influencers, which you can then sort through to select the individuals who appear to be a suitable fit for the role. After that, you will have the option to download the data in the form of a comprehensive spreadsheet that contains their handles, profiles, follower counts, and contact information.
NinjaOutreach
This influencer and blogger outreach software automates the outreach process, hence streamlining the influencer marketing and lead generating process. It is ideal for locating influencers on social media platforms like Instagram and YouTube. This technology will sift through millions of different influencers and help you zero in on the one that is most likely to get the attention of your target audience. You are also able to track chat history, email opens and clicks, as well as reply activity with this software.
Upfluence
Upfluence is a solution for finding and managing influential people that also includes influencer marketing, affiliation management, and performance tracking capabilities. Additionally, Upfluence provides a free Chrome plugin that, in addition to letting you study an influencer’s profile directly from within your web browser, is also compatible with Instagram, Facebook, YouTube, and Pinterest. The plugin gives marketers the ability to view, across all platforms, how well an influencer’s postings have been performing over the course of the previous sixty days.
3. Electronic mail marketing and marketing automation software
When it comes to organizing and carrying out email marketing campaigns, one may choose from a wide variety of platforms and tools.
Campaign Monitor
Campaign Monitor is a web application that enables users to add contacts to online mailing lists, manage those lists, and distribute HTML e-newsletters to the contacts on those lists. Other capabilities include automated email trips and a Link Review tool that scans through your emails and draws your attention to any outdated or broken hyperlinks that it finds.
MailChimp
MailChimp is the industry standard all-in-one marketing, automation, and email marketing platform. It gives you the ability to manage your mailing lists, develop bespoke email templates, and nurture and automate your whole marketing campaign.
HubSpot
Inbound marketing and the development of a robust content marketing strategy are the primary focuses of the HubSpot platform, a prominent software application. This is an excellent application that may assist with a wide variety of tasks, including content curation and optimization, as well as the scheduling of social media and the automation of email systems.
GetResponse
GetResponse is a platform for automation that enables automated responses, the segmentation of audiences, personalisation, as well as reporting and analytics. Additionally, you can utilize the platform to develop landing pages and responsive forms, in addition to automated emails that are dependent on a variety of subscriber actions.
4. Instruments for SEO (Search Engine Optimization)
To increase the visibility of your website in light of several developing trends, search engine optimization is essential. Everything you need to know about search engine optimization (SEO) and why it’s vital is presented here.
SEMrush
SEMrush is utilized for research on keywords as well as data regarding internet rankings. These metrics include things like search volume and cost per click. Additionally, the system compiles data obtained from Google and Bing, two of the most popular search engines online, on internet keywords. The tool enables you to boost your online exposure and uncover valuable marketing insights by specializing in keyword research, competitor analysis, and the optimization of Google Ad campaign performance.
Frog who is Screaming
Screaming Frog is a powerful SEO site audit tool that may be utilized to crawl websites of any size, from the smallest to the most extensive. You may improve the search engine optimization of your onsite content by using this tool, which will assist you to extract data for inspection and check for common SEO problems.
Ahrefs
Ahrefs is a web crawler website that may be used to reveal weak sections of your website, examine backlinks, find keyword ranks, and analyze the overall health of your SEO campaign. You may also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon, and locate material that has performed well (in terms of social shares and/or links) on a particular subject matter.
Moz
Moz is a software for search engine optimization (SEO) and data management that assists businesses in improving the traffic, ranking, and exposure of their websites inside search results. Moz provides comprehensive SEO services, from site crawling to keyword recommendation, and all in between.
5. Tools for Paid Search and Social Media
If you want to keep your campaigns robust and communicate a number of different messages, managing paid advertising across search engines and social media is going to need a lot of maintenance on your part. Explore search engine advertising in greater depth with our innovative approaches to using sponsored search, and plan your campaigns using the Pay-Per-Click Campaign Toolkit that we have provided.
The Editor for Google Ads
The Google Ads Editor is a free application that may be used to manage Google Ads campaigns. With this tool, you can make changes to your Google Ads campaigns outside of the platform, and then upload those changes when you are ready. This tool is especially helpful for Google Ads accounts that have several campaigns and extensive lists of keywords or ads because it enables bulk editing, which allows for multiple changes to be made in a short amount of time.
Editor for Bing Ads
You may explore new keywords and bids, make revisions, and more with the Bing Ads Editor, which is a desktop tool that streamlines the process of managing pay-per-click (PPC) advertising campaigns for Microsoft. Before bringing their advertisements live, advertisers can use the tool to build out their campaigns and make mass modifications to those campaigns.
AdZooma
AdZooma is a platform that assists digital marketers with online advertising by supplying them with user-friendly advertising tools that allow them to manage and optimize their Google, Facebook, and Microsoft Ads accounts all in one location. This gives users the ability to manage multiple accounts without having to switch platforms. Through the use of rule-based automation, the platform also enables the automation of routine, manually performed processes.
Wordstream
WordStream is a PPC advertising platform that provides campaign management services in addition to a marketing software that helps organizations save time while managing high-performance PPC campaigns. WordStream is a tool for advertising through pay-per-click (PPC). In addition to this, their website provides digital advertising related learning resources and tools that are both helpful and free to use.
AdEspresso
AdEspresso is an advertising solution that primarily focuses on Facebook Ads and features the capability to swiftly develop several versions of a single campaign, handle split testing, and receive useful audience information.
Revealbot
Revealbot is a digital advertising automation solution that works to scale and automate ad strategies for Facebook Ads, Instagram Ads, Google Ads, and Snapchat Ads by utilizing advanced and configurable automation algorithms. Marketers are able to generate dozens of ad variations at scale, have them auto-managed, and obtain cross-platform reports thanks to this functionality. Additionally, you have the ability to automatically promote your best posts on Facebook, as well as build social media advertising in bulk with various variations using automated A/B and multivariate testing 6. Tools for Data Management and Analyses
In the rapidly evolving field of data and analytics, first-party data are becoming more significant than they have been in the past.
Google Analytics is a web analytics tool that records and reports website traffic. It gives you the ability to recognize patterns and trends in how visitors interact with your website. Google offers this service under the name Google Analytics. Data gathering, analysis, monitoring, visualization, report generation, and integration with other applications are all made possible by the functionalities that are available. The interface referred to as Universal Analytics will be discontinued in 2022 and replaced by Google Analytics 4 (GA4), which already uses Universal Analytics.
Kissmetrics
Kissmetrics is a person-based analytics tool that analyzes individual visitors to your website. This enables you to understand the whole user journey of every client and to tie every action taken on your site to a person, even if they are using numerous devices and browsers at the same time. As a result, digital marketers are able to improve conversion rates and locate obstacles along the customer experience.
Whatagraph
Within a single marketing analytics platform, you are able to monitor the effectiveness of each of your channels thanks to Whatagraph. The technology collects data from both website analytics and social media analytics, merges the two sets of data, and then automatically generates visually appealing and engaging reports that can be readily distributed.
Data Boards DataBoards is a full-service analysis and development solution that transforms raw data from a variety of software applications, spreadsheets, and databases into meaningful insights that enable marketers to make decisions that are better informed and can be executed more quickly.
Google Data Studio
Google Data Studio is a free tool that gives marketers the ability to develop reporting dashboards that provide an overview of the performance of marketing campaigns. Users are able to generate professional reports using a variety of pre-designed templates by utilizing an easy-to-use set of tools that utilizes a drag-and-drop interface.
7. Instruments of Digital Marketing Strategy
There is little doubt that a solid digital marketing strategy is at the core of any successful business, and there are tools available that may assist with the collaborative design and analysis of digital marketing strategies.
The online whiteboard application known as Miro Miro enables users to work together on the development of content, as well as plan and visualize projects. It comes preloaded with a plethora of useful templates for putting together presentations, as well as for visualization and drawing. It is beneficial for digital marketing teams to use the tool for the development of marketing strategies, the design and mapping of marketing campaigns, and the planning of launch planning since it brings members of the team together to plan, brainstorm, and co-create.
Connect Mór
This platform is helpful for comparing competitors since it enables you to quickly assess the best social media material produced by competitors and makes it possible for you to forecast the performance of future campaigns. You are able to examine and search the posts that have performed the best for your competitors through the platform, and you can utilize the insights to plan the content for your own future posts.
8. Marketing Management Tools
Collaboration, project management, research, and patience are required for managing digital marketing initiatives. Tools that promote communication, collaboration, and work assignment can help with this.
Teamwork
Teamwork is a program for managing projects that can help digital marketing teams better their teamwork, carry out their marketing strategy, and work more effectively as a team. All of your marketing responsibilities, including planning, management, and tracking, may be centralized within the platform. For marketing teams who need to collaborate to execute campaigns by a certain deadline, working from a centralized project management software that provides full project visualization for the entire team is essential.
Asana
Asana is a platform for work management meant to assist teams in the organization, tracking, and administration of their work. Asana enables teams to monitor the progression of projects, keep tabs on the status of individual tasks, and visualize their overall development.
Trello
Trello is a web-based list-making program that enables teams to more effectively collaborate on the generation of ideas, the planning of projects, and the management of tasks. Because of the way the site is structured, users are encouraged to divide tasks into columns determined by their status, such as “To Do,” “In Progress,” and “Done.”
Slack
Slack is altering the game for collaboration, which is important for businesses given the importance of communication in the workplace. It is the most popular messaging application, allowing users to communicate both directly and through channels (sometimes known as group chats) (person-to-person chat).
9. Tools for User Experience and Design
This part of the process involves the creation of graphical material as well as technologies that will assist in gaining a better understanding of how users engage with your website.
Canva Is an Easy-to-Use Graphic Design Platform That Can Be Used To Produce Social Media Graphics, Presentations, Posters, Documents, And Other Visual Content Canva is an easy-to-use graphic design platform that can be used to create social media graphics, presentations, The software provides users with a variety of free templates that they may use and customize, in addition to a library of visual elements and content that features photography.
HotJar is a sophisticated heat-mapping and behavior analytics tool that discloses the online behavior of your website users, thereby assisting you in monitoring and improving the user experience and performance of your website.
Infogram
With the help of this user-friendly visualization tool, you can easily produce interesting infographics and reports. It comes with a library of pre-designed templates, as well as the ability to incorporate your company’s colors, fonts, and logo. Make use of this tool to quickly turn data into shareable, publishable, or embeddable infographics.
Microsoft Clarity Microsoft Clarity is a user behavior analytics tool that is available for free and can help you understand how users are interacting with your website through the use of session replays and heat maps. The purpose of this article is to assist marketers in gaining insights into how users are interacting with their website by concentrating on the user experience.
You are able to execute website experiments using Google Optimize to test different versions of web pages and observe how well they perform in comparison to a particular criterion. Marketers are able to improve visitor conversion rates as well as the overall experience and contentment of website visitors by continuously testing different combinations of website content.
10. Video Marketing Tools
Movies are an effective marketing tool, and with the proliferation of videos taken by users themselves across social media platforms, solutions that enable marketers to create videos without the assistance of a professional videographer are becoming increasingly important.
Animoto
With the help of this video making program, you’ll be able to create high-caliber videos using your own photographs, video clips, and music. The drag-and-drop functionality and user-friendly templates make it simple to generate films and modify aspects such as color scheme, typeface, and transitions. You are able to add a final touch by including a licensed song from the music collection that Animoto provides.
CapCut CapCut is a free mobile video editor app that allows you access to powerful editing features that compliment the visual language and editing features of TikTok. You can download CapCut from the App Store or Google Play. The software is designed to be simple to use and comes packed with a lot of features that are great for making social videos.
11. Content Management Tools
You will need to engage in outstanding content marketing regardless of the type of digital marketing you engage in, and there are solutions available to assist with the development, preservation, and sourcing of material across social media and digital platforms.
MishGuru
MishGuru is a marketing tool that was developed specifically for Snapchat and Instagram Stories. It gives users the ability to plan, organize, and schedule the content of their stories, in addition to tracking and evaluating viewership and interaction. Mish Guru is a user-generated tale content collection and curation platform.
Oroson
In particular, client-facing marketing teams will find the online proofreading program Oroson to be a really helpful tool. You will also be able to upload files for evaluation, receive feedback in the form of specific notes and pin-points, and develop full dashboards for individual projects using this platform. Because the platform is compatible with a wide range of content formats, including graphics, videos, and PDFs, you will be able to send marketing materials to clients and coworkers and receive specific, visual feedback from them. Because receiving feedback on content via email is frequently a challenging process, the ability to concentrate feedback in one location and eliminate the need for back-and-forth communication is one of the many benefits that Oroson offers to digital marketers.
CrowdRiff
CrowdRiff is a platform that is entirely devoted to user-generated material and makes it simple to collect, store, and share user-generated images. Despite the fact that their main focus is on the travel and tourist industry, this technology is applicable to a wide variety of other sectors as well, provided that those sectors incorporate user-generated content into their overall strategy. The platform is able to source photographs through the utilization of intelligent image finding techniques, and it then makes it possible for you to easily deploy comments in order to inquire about rights approval. Once the rights are granted, the photographs are saved within the platform, allowing you to rapidly construct a content library consisting of user images that have been kept up to date.
12. Tools for Making Sales Via Social Media
These tools are potent additions to your social selling strategy and can play an important part in the process of supplying the sales pipeline with quality leads. Social media platforms can play a major role in this process.
LinkedIn Sales Navigator
You’ll have an easier time finding prospects with the assistance of LinkedIn Sales Navigator, which also provides contact recommendations and gives you the ability to monitor who views your profile.
Vidyard
Vidyard is a video solution that was developed specifically for online sales. It makes it simple to produce and transmit movies that lend a more personal touch across the various phases of the sales process. You can also track metrics such as who has seen your video and for how long using the screenrecord tool, which enables you to make captivating presentation films and see who has watched them.
Loom
Loom is another another video communication service that enables you to communicate with people without the need to organize multiple in-person meetings or calls. Because Loom enables screen recording and the capturing of video that is then capable of being shared with a link through any communications channel, it is an excellent tool for facilitating online purchases.
